FM Style's ambition to dominate Vietnamese fashion

1. FM Style's position in the Vietnamese market

Starting from a small sewing workshop, the young fashion brand FM Style soon recognized the potential market in the Central region. Along with that, the target strategy aimed at the customer segment of young people, mainly women's clothing , FM Style has gradually dominated the market and become one of the fashion giants loved and trusted by many customers.

If you regularly follow FM Style's activities, you will also easily notice the brand's strong presence in the Central - Southern region. Specifically, the company's direct stores are concentrated in many provinces and cities such as Da Nang, Binh Duong, Tay Nguyen, Binh Dinh, Quang Ngai, Quang Nam , Ho Chi Minh City,...

In the future, FM Style aims to cover the whole country and reach the world . This is one of the important strategies in the upcoming development of the business. At present, FM is constantly improving product quality and customer experience. In addition, the brand plans to expand its store network in the coming years.

2. Direction and goals of FM Style - King of Vietnamese fashion

Since its inception, FM Style has focused on targeting young customers, who have high and diverse shopping needs. Therefore, the brand's designs are also very diverse in style, youthful, easy to wear and suitable for all body types. In addition, the products are all affordable, suitable for all young people's needs.

Although the domestic fashion market is quite competitive, FM Style still has a relatively stable customer base. Up to now, this business has owned a system of stores with 74 branches in 23 provinces and cities across the country. The brand's new collections have also been very positively received by young consumers.

Not stopping there, FM Style's orientation is to dominate the Vietnamese fashion market and bring the brand to the world. To achieve this big goal, the company has built a detailed development plan with a vision to 2030 of having more than 1,000 stores worldwide and IPO the company - issuing shares to the public for the first time.

Thus, it is expected that the company will develop a system of 300 stores nationwide by 2025 and enter the regional market in 2027. In addition to developing its business scale, FM Style also aims to bring a happy, prosperous life and opportunities to learn and earn higher income for all employees.

3. Explode with the latest BTS summer 2023

In early 2023, FM Style created a storm thanks to the Tet Ao Dai - Mong collection with designs that harmoniously blend traditional and modern features. This summer, the brand has made a spectacular comeback by launching a series of impressive summer 2023 collections. These collections have all been loved by users and have had the highest sales since the beginning of summer.

The opening summer collections from FM have quickly hit the shelves and received the support of many customers such as Ngoc Hoa, Denim, Our Summer or Thanh Xuan Ta Co Nhau. Each collection has its own unique features with its own design and fashion style. However, in general, they all show different shades of summer, bringing comfort and confidence to the wearer.

Thus, FM Style has once again affirmed its name and influence through the latest 2023 collections. Will the brand achieve its ambition of dominating the Vietnamese fashion market in the future? With its relentless efforts to bring quality products and experiences, customers can fully expect this business to be able to make a difference.

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