Immersed in the radiant rhythm of the Concert “Em Xinh Say Hi”, TPBank once again depicts beautiful melodies of borderless creativity.
Not only a pioneer in the role of digital banking, TPBank is also proud to be a companion of the young generation - giving wings to their dreams and contributing to the journey of Vietnamese talents to reach the world .
TPBank's brand purple color covered the Em Xinh "Say Hi" Concert on the evening of September 13, in Ho Chi Minh City |
In that explosive atmosphere, TPBank appeared as a true “companion” of the youth: youthful, creative and always knows how to catch up with trends. The combination of a music show that is making waves and a unique digital bank has created a feverish “collab”, making Gen Z not only addicted to music but also “addicted” to the beautiful and top-notch utilities of the TPBank App.
Em Xinh 'Say Hi' is in natural harmony with TPBank - a pioneering bank for young people. TPBank app is not only convenient and suitable for Gen Z but also accompanies its customers on the journey to shine and spread Vietnamese creative values.
TPBank breaks through with a record number of app downloads, affirming its position as a leader in positive emotions among young people
This “matching of tastes” has helped TPBank create a strong resonance effect with Em Xinh “Say Hi”. During the time the show was on air, the number of TPBank App downloads increased by an outstanding 200%, with one day exceeding 120,000 downloads. According to Social Listening reports, for two consecutive months (July and August), TPBank led the entire industry in terms of positive sentiment index on social networks, with explosive discussions and receiving a “shower” of compliments from fans of the show. These telling numbers not only reflect the appeal of a youthful brand, but also affirm TPBank’s role as a companion, inspiration and enabler of the dreams of a generation of Vietnamese talents.
Not only exploding on the App, TPBank also brought a series of special sideline activities to the first Em Xinh 'Say Hi' Concert on the evening of September 13 in Ho Chi Minh City. From the livestream before the show, to the 15 minutes of dropping fanchant gifts that made the audience excited, then the experience booth sending messages to Em Xinh - all created a fan meeting space that was true to showbiz standards. In particular, the purple sea covering the audience turned the show into an unforgettable moment for the Xinhiu community.
TPBank officially 'holds the slot' as Diamond Sponsor for the Concert night Em Xinh Say Hi in Hanoi capital. |
Catching up with the heat from the program and a series of sold-out concerts, TPBank continues to 'please' Gen Z with a series of beautiful and cool utilities, turning the TPBank App into a genuine part of fandom culture. From the brilliant stage of Em Xinh to each personalized feature on the app, TPBank not only spreads the spirit of borderless creativity but also contributes to continuing the journey of 'reaching new heights' with the young generation of Vietnam.
Em Xinh interface on TPBank App - standard Xinhiu quality, standard Gen Z taste
TPBank "caused a storm" of discussion and hearts in the Em Xinh "Say Hi" fan community when it launched the Em Xinh interface collection on the TPBank App with the show's images and the unique interfaces of 4 Em Xinh: Phuong Ly, Orange, 52Hz, Lyhan. In just a few minutes, the number of discussions related to the TPBank App skyrocketed on the platforms Threads, Facebook, Instagram,... and immediately created: "Trend" of changing the TPBank App interface.
With just a few steps, the TPBank App will “transform” into your favorite Em Xinh style. In the morning, you can choose the dynamic Phuong Ly, and in the evening, “change the wind” to the personality Orange. If you “love” all four, you can freely change the interface every day. The TPBank App has gone beyond the concept of a normal banking App by turning the dryness of a financial application into a place for fans to express their personality and love for their idols.
On social networks, many Xinhiu excitedly showed off screenshots of their idol interfaces. TPBank also launched a mini game "Change interface - Receive pretty gifts" with a limited Em Xinh logo bandana as a prize, making the "race" to change the TPBank App interface more exciting.
Money transfer must also be "pretty" with ChatPay idol cards
If the idol interface is already hot enough, the Em Xinh version of ChatPay cards makes the community continue to "faint up and down". ChatPay, which is TPBank's signature chat-style money transfer feature, now has a set of cards printed with Phuong Ly, Orange, and 52Hz images.
From now on, you can send a cute card with a sweet message like: “Here is Orange sending you a cup of milk tea!”. The recipient who also uses ChatPay will immediately see the card appear, turning the transfer into an emotional and engaging action.
TPBank representative shared: “We want to turn dry transactions into emotional actions”. ChatPay is famous for its “Paste to Pay” feature – just paste the message content, the AI system automatically fills in all the information. Now with the idol card, ChatPay proves its “Xinhiu standard” position: both convenient and emotional, in the spirit of “Top utility, Top life”.
Combo 2in1 Flash Multi-function Card with unique gift exclusively for Xinhiu
The TPBank Visa Flash 2in1 multi-function card with sticker gifts, special bandana Em Xinh “Say Hi” edition has officially been “on the shelves” on the TPBank App. It only takes 1 minute to register at the Flash 2in1 Card Shop, fans will have a “super card” that integrates both credit and debit in one chip.
In particular, from now until September 15, 2025, TPBank launched a beautiful deal for only 1 dong with free shipping - making the Xinhiu community hunt. For fans, this is not only a financial tool, but also a "digital fanclub membership card" - both for spending and to affirm love for idols and individuality.
Unique digital bank "lives at the top" with Gen Z
From the trend of "changing app shirts" with idol interfaces, sending ChatPay cards full of emotions to limited edition 2in1 Flash cards, TPBank has proven that banks can be trendy, unique and extremely close to young people.
With the slogan "TPBank App - Top utilities, Top life", the brand not only brings convenience and safety in transactions, but also truly "touches the taste" of Gen Z, blending into their lifestyle, culture and interests.
This youthfulness and creativity has been recognized with a series of prestigious awards: WeChoice Awards 2024 named TPBank with the Z First-Rate award: The most favorite financial - consumer application among young people; the ChatPay feature continues to create an international storm when it was awarded the Best Social Banking Initiative in Asia Pacific 2025 by The Asian Banker.
These achievements are not only "golden cups" on the banking industry rankings, but also an affirmation that TPBank is truly a trendsetter in the world of digital finance - a unique, youthful bank, "standard taste" for Gen Z and ready to explode on the regional digital banking map.
Source: https://baodautu.vn/tpbank-bung-no-chi-so-cung--em-xinh-say-hi-tu-san-khau-ruc-ro-den-trai-nghiem-so-ca-tinh-cua-gen-z-d384956.html
![[Photo] Prime Minister Pham Minh Chinh chairs the second meeting of the Steering Committee on private economic development.](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2025/11/01/1762006716873_dsc-9145-jpg.webp)
Comment (0)