The First Autumn Fair - 2025: An economic-cultural festival rich in identity

The success of the first Autumn Fair - 2025 is an affirmation that the Vietnamese market is not only attractive in terms of scale and development speed but also a safe and friendly destination.

Closing Ceremony of the First Autumn Fair - 2025.

The first Autumn Fair in 2025 achieved comprehensive results, far exceeding the set goals, affirming its position as a national trade-investment-cultural promotion event, having a wide influence in society, actively contributing to the goal of developing the domestic market, improving the competitiveness of Vietnamese enterprises and promoting the Vietnamese national brand in the international arena.

This information was given at the Closing Ceremony of the first Autumn Fair - 2025, on the evening of November 3, 2025. The first Autumn Fair - 2025 was assigned by the Prime Minister to the Ministry of Industry and Trade to chair, coordinate with the Ministry of Culture, Sports and Tourism, the Hanoi People's Committee and other ministries, branches and localities to organize. Vingroup Corporation is the unit coordinating with the Ministry of Industry and Trade to organize the Fair.

The biggest domestic trade promotion figures

The first Autumn Fair in 2025 is held on the largest scale ever in Vietnam, with a total area of ​​130,000 m2, 3,000 standard booths, and gathering 2,500 domestic and foreign enterprises and organizations.

According to the Organizing Committee, the Fair attracts an average of 100,000 visitors per day, the highest among domestic trade promotion events. The scale and number of visitors far exceed previous fairs, demonstrating the strong appeal of Vietnamese products and consumer confidence in domestic goods.

Trading and buying and selling activities took place vigorously, with an average revenue of 300 million VND/standard booth/10 days, and a total direct revenue of nearly 1,000 billion VND, of which the local booth area reached 50 billion VND. The total value of transactions, contracts and memorandums of understanding (MoU) reached nearly 5,000 billion VND, with the local area alone reaching nearly 500 billion VND.

The above figures show that the Fair is not only a place to promote products but also a "real trading floor", helping businesses find partners, expand supply chains and develop export markets.

Within the framework of the Fair, the Organizing Committee held 11 conferences, seminars, thematic forums, selected 30 typical booths and continuously organized international trade programs with businesses from Japan, Korea, China, Singapore, New Zealand and the European Union; recorded more than 100 cooperation agreements and memorandums of understanding signed. These activities clearly demonstrate the orientation of shifting from simple trade promotion to comprehensive trade promotion, linking trade-investment-innovation and digital transformation.

The fact that the cooperation agreements and memorandums of understanding were signed right at the first Autumn Fair - 2025 not only affirms the stature and attraction of the Fair, but also clearly demonstrates the increasingly enhanced position of Vietnam on the global trade map, a vivid proof of a dynamic, integrated and vibrant Vietnam. This result affirms that the Vietnamese market is not only attractive in terms of scale and development speed, but also a safe, friendly and promising destination for international investors in the new period.

Communication work has achieved outstanding results with tens of thousands of news, articles, and videos posted on newspapers and digital platforms, social networks, and total online views exceeding 100 million. On the tiktok channel, the Autumn Fair has 1 to 3 live sessions every day, each session lasting from 1 to 3 hours. Interactions have gradually increased from 2,000 views/session to 18,000 views/session. Multi-platform communication activities have created a strong ripple effect, contributing to affirming the image of a dynamic, creative, integrated, and friendly Vietnam in the eyes of international friends.

Vivid picture of the vitality of Vietnamese goods

Speaking at the Closing Ceremony, Prime Minister Pham Minh Chinh emphasized that in the digital age, the first Autumn Fair - 2025 has become a festival of creative technology, culture and art, where core values ​​are affirmed, economic development must go hand in hand with socio-cultural and human development. Not only stopping at commercial transactions, the fair has created a multi-dimensional connection space, where modern technology blends with traditional cultural values.

“With five sub-areas of more than 3,000 booths, gathering more than 2,500 businesses, the fair is a journey of experience across Vietnam, a vivid picture of the vitality of Vietnamese goods for a large number of visitors and people. Each booth is a cultural piece, a unique story about the specific locations and people of Vietnam, where not only high-tech industrial products, green and modern energy, cultural and artistic products, and unique regional products shine, but it is also a space for exciting experiences, shopping, entertainment, incentives, and unique cultural and culinary festivals,” said the Prime Minister.

Prime Minister Pham Minh Chinh delivered a closing speech at the first Autumn Fair in 2025.

The Prime Minister also said that many Vietnamese branded products are highly appreciated by international friends, opening up new export opportunities and gradually covering the Vietnamese brand on the global trade map. The success of the first Autumn Fair - 2025 is an affirmation that the Vietnamese market is not only attractive in terms of scale and development speed but also a safe, friendly, promising and attractive destination for domestic and international investors.

The Prime Minister also affirmed that the Fair is a symbol of the spirit of solidarity and common development aspirations of the entire Vietnamese people, clearly demonstrating the belief in a dynamic, creative Vietnam towards the future. This success comes from the Party's wise leadership and direction, the Government's decisive and flexible management, the participation of the entire political system, people, and business community in the spirit of "Party leadership, State creation, pioneering enterprises, public and private cooperation, people's sympathy, international support."

On behalf of the Government leaders, the Prime Minister acknowledged, commended and highly appreciated the participation, responsibility, enthusiasm and creativity of the central and local ministries, branches, business community, people nationwide and international organizations and friends, who have joined hands to make the first Autumn Fair in 2025 a success - a cultural and economic festival rich in identity, connecting Vietnam with the world in the spirit of cooperation and development.

The Head of Government has assigned Ministries, branches, agencies, units and localities to promote the opportunities of commitments and agreements formed at the Fair, transforming traffic results into specific, practical and effective projects and products for people's lives and the country's socio-economic development.

The first Autumn Fair - 2025 ended with impressive numbers, inspiring, motivating and creating positive spillover effects. To continue promoting the positive results achieved, Prime Minister Pham Minh Chinh assigned the Ministry of Industry and Trade to proactively build a professional, modern and effective annual Autumn Fair organization model and urgently propose a plan to successfully organize the Spring Fair - 2026.

According to VNA

Source: https://baothanhhoa.vn/hoi-cho-mua-thu-lan-thu-nhat-nam-2025-mot-le-hoi-kinh-te-van-hoa-giau-ban-sac-267528.htm