Hanoi Promotion Month 2024: Continue to promote consumption of Vietnamese products

Hanoi Promotion Month 2024 continues to connect supply and demand, supporting businesses to promote their brands and consumers to shop for the most preferential products of the year.

Representatives of Hanoi City Departments and Agencies, along with representatives of HPA, Associations and businesses, visited the booths.

Pursuant to Plan No. 28/KH-UBND dated January 22, 2024 of the Hanoi People's Committee on organizing the Hanoi City Concentrated Promotion Program in 2024; Hanoi Center for Investment, Trade and Tourism Promotion (HPA), the unit in charge of organizing the Hanoi Promotion Month Program in 2024, coordinates with relevant Departments, branches and sectors to organize outstanding promotional activities within the framework of the program from December 19 to 22, 2024 at Roman Square, An Binh City Urban Area, Bac Tu Liem District, Hanoi City. Speaking at the opening ceremony on the evening of December 19, Mr. Bui Duy Quang, Deputy Director of the Hanoi Center for Investment, Trade and Tourism Promotion (HPA), said that Hanoi Promotion Month 2024 is an annual event directed by the Hanoi People's Committee, assigned to HPA to preside over and coordinate with relevant units to organize with the aim of stimulating consumption, promoting production and business activities and economic growth in the capital, enhancing trade promotion activities, boosting consumption of products and services with Vietnamese brands, promoting production and business activities, supporting businesses in promoting products and services, connecting manufacturers with distribution channels, businesses with consumers through display, introduction and sale activities with attractive promotions through both traditional and e-commerce forms. In 2024, in order to consistently implement the Government's goals, the Hanoi People's Committee promotes trade promotion and economic development activities, completes the capital's growth targets in 2024, the Hanoi Promotion Month Program is deployed with many key activities to enhance the development of trade promotion activities, apply technology towards the entire traditional consumer market and smart consumption, and connect businesses with consumers in the capital faster. According to Mr. Quang, Hanoi Promotion Month 2024 will take place from December 19, 2024 to December 22, 2024 throughout the city, with a series of events. Specifically, at the Opening Ceremony of Hanoi Promotion Month 2024, more than 1,000 promotional points of sale will be officially activated, which are chains of stores in all economic sectors, and 50 Golden Promotion Points, which are large supermarket systems and shopping malls in the city, with discounts of up to more than 50%.

People and tourists go sightseeing and shopping after the opening ceremony of Hanoi Promotion Festival 2024.

Along with that, the program also launched the event "Hanoi Shopping Festival"; the event "Hanoi Mega Sale" took place simultaneously here with nearly 100 promotional booths with discounts of up to 50%, along with attractive exhibition and trade promotion spaces such as: experience and test drive of Vinfast electric cars, electronic technology space with Mediamart and many essential products related to consumer needs. Not only that, consumers participating in the event will also have the opportunity to receive many free incentives, along with hundreds of valuable gifts when participating in mini gameshow programs: Get the right price - win gifts immediately, Familiar melody, Guess the photo - win gifts, ... at the event taking place on December 21-22, 2024. Continuing the series of events opening Hanoi Promotion Month 2024, the highlight event "Golden Day of Shock Price" takes place on the weekend of Saturday and Sunday, November 11-12, 2024 with the participation of 50 Golden Points, which are large supermarket systems and shopping centers including: Mediamart, Winmart, BRGmart, Big C, Nguyen Kim, Pico, SaigonCo.opmart, Sapo Bakery, ... with special deep discount programs for items up to 70%. “With careful preparation and the participation of nearly 500 businesses responding to the implementation of promotional activities in many diverse forms, Hanoi Promotion Month 2024 is expected to be a special bridge to help connect supply and demand, support businesses to promote their brands and consumers to access and purchase products and services at the most preferential prices of the year. Thereby, contributing to promoting the economic development of the capital and affirming the brand value of a special year-end promotion program that is always eagerly awaited by consumers in the capital and tourists nationwide,” Mr. Quang acknowledged.

People visit Vinfast electric car booth with many eye-catching models

As a unit participating in the Hanoi Promotion Month 2024, Mr. Pham Hoang Hanh, Director of Mediamart My Dinh supermarket said: "We have worked with suppliers since the beginning of the fourth quarter to prepare goods and good promotional programs for consumers with more than 30,000 products focusing on TVs, refrigerators, washing machines, air conditioners, household appliances, technology products, etc., during the Promotion Month, many products will be discounted from 15 to over 50%. In addition, Mediamart also deploys many promotional sales channels on the tiktok and facebook platforms and cooperates with banks and payment wallets to deploy many online incentive programs for customers who do not have the opportunity to experience shopping directly at the supermarket system".

A corner of the booths at Hanoi Promotion Month 2024

In the consumer goods sector such as supermarkets BRGmart, Big C, Winmart, Saigon Co.opmart, or other service sectors such as: Doji gold and jewelry system, Sapo Bakery cake chain system, ... representatives of the units also said that at the end of the year, responding to the Hanoi City's concentrated promotion program in 2024, especially the Promotion Month Program that has been taking place annually for 15 years now, the units have all built plans early to prepare high-quality goods sources, clear origin along with preferential prices from 10% to over 50% for a variety of products, thereby thanking customers and best serving the year-end consumption needs of the people of the capital. From a consumer perspective, Ms. Le Thi Hoa, Nghia Do, Cau Giay, Hanoi excitedly said, I learned that Hanoi organizes a promotional month through text messages and newspapers with many attractive discounted products, so I am very eager to go shopping, especially at the end of the year. "At this year's Promotional Month Program, I saw Vinfast displaying and introducing many electric vehicles, so I also wanted to find out how much the price was reduced to buy. In fact, I have wanted to buy for a long time but have been hesitant about finances," Ms. Hoa confided. Source: https://diendandoanhnghiep.vn/thang-khuyen-mai-ha-noi-2024-tiep-tuc-thuc-day-tieu-dung-san-pham-viet-10147630.html