On February 27, 2025 in Ho Chi Minh City, the 30-year-old nutrition brand of the New Zealand-based Fonterra Group today signed a strategic Memorandum of Understanding (MoU) with Vietnam's leading pharmaceutical retailer, FPT Long Chau pharmacy chain.
The signing ceremony took place at the New Zealand Trade and Enterprise event in Ho Chi Minh City, held in conjunction with the visit of New Zealand Prime Minister , His Excellency Christopher Luxon. The partnership highlights the commitment of both companies to improving access to nutrition and healthcare for older people in Vietnam.
Strategic Memorandum of Understanding with FPT Long Chau to make nutrition and healthcare more accessible to seniors in Vietnam. With more than 500 million people worldwide affected by osteoporosis, Asia is witnessing a significant increase in the number of cases. The partnership aims to raise awareness of healthcare for seniors, develop specialized nutrition solutions, and deliver practical initiatives such as bone health assessments and preventative care programs.
The signing of the MOU highlights the close bilateral relationship between Vietnam and New Zealand, underlining their commitment to promoting innovative healthcare solutions that benefit millions of people.
Signing ceremony of strategic cooperation between FPT Long Chau and Anlene (part of Fonterra Group in New Zealand)
The partnership with FPT Long Chau Pharmacy chain aims to increase access to nutrition and healthcare for older adults in Vietnam. With more than 500 million people globally suffering from osteoporosis and Asia witnessing a significant increase in musculoskeletal and cardiovascular health issues, the strategic partnership aims to raise awareness of older adults’ health, develop specialized nutrition solutions and deliver practical initiatives such as bone health assessments and wellness and prevention programs.
With a commitment to long-term cooperation, the two sides will focus on three core points:
1. Raise public awareness of health issues of the elderly
Anlene collaborated with FPT Long Chau and leading medical experts to carry out communication campaigns on osteoporosis, sarcopenia, cardiovascular health and overall health - silent health problems that directly affect the quality of life of the elderly in Vietnam.
Disseminate scientific knowledge about the role of nutrition and healthy lifestyle in preventing these diseases.
2. Innovate products and nutritional solutions to support healthy aging
With the strategic investment in the Anlene brand from Fonterra Group in New Zealand, Fonterra and FPT Long Chau continue to research, develop and introduce specialized nutritional products and nutritional supplements to help the elderly maintain overall health, suitable for increasingly diverse preferences and needs, and to improve the quality of life of Vietnamese consumers.
3. Practical activities to help consumers proactively take care of their health
Deploying the Osteoporosis Screening & BMI Measurement Program (MoveCheck) - checking and consulting on bone and joint health for consumers at FPT Long Chau pharmacy system and at FPT Long Chau's community health support and vaccination programs nationwide.
The two sides will coordinate to organize scientific seminars with leading medical associations and experts to raise awareness of disease prevention and improve the health of Vietnamese consumers.
FPT Long Chau and Fonterra Brands VN are committed to bringing international quality products and contributing to shaping the future of the healthcare and nutrition industry in Vietnam.
At the signing ceremony, Mr. Roshan de Silva, General Director of Fonterra Brands Vietnam, shared: "For over 16 years, Anlene has made efforts to take care of the health of the elderly with many product lines supporting bone and joint health, complete and balanced nutrition, most recently the cardiovascular care product line... At the same time, we have been cooperating with the International Osteoporosis Foundation (IOF), the national osteoporosis association, and nutrition experts to promote awareness of musculoskeletal health for Vietnamese people, including the free bone health screening program, providing more than 1 million screenings. Through the strategy of promoting cooperation with the FPT Long Chau pharmacy chain, we are committed to bringing Vietnamese consumers many reputable nutritional solutions with quality milk from New Zealand, contributing to improving the quality of life for millions of Vietnamese people, especially the elderly."
On the side of FPT Long Chau, Ms. Nguyen Do Quyen, Deputy General Director of FPT Retail and Executive Director of FPT Long Chau Pharmacy and Vaccination System, said: "Today's event is not only a memorable milestone in the cooperative relationship between the two sides but also an important premise for more distinctive, quality, and personalized activities in the field of healthcare for Vietnamese people, especially for the elderly. FPT Long Chau always identifies its role as a bridge to bring the world's leading healthcare brands closer to Vietnamese users. Working with the Anlene brand will help us further perfect our product portfolio for bone and joint health and physical health of Vietnamese people. This cooperation will not only stop at product distribution but will continuously be tightened and developed more sustainably with advanced, scientific, reliable, and practical healthcare projects and solutions for the Vietnamese people. This is our long-term commitment on the journey to fulfill the mission of caring for the community's health. copper".
Through this strategic cooperation agreement, Fonterra Brands VN and FPT Long Chau commit to not only bringing international quality products but also contributing to shaping the future of the healthcare and nutrition industry in Vietnam in the next 5 years with a diverse portfolio of quality nutritional products for millions of Vietnamese consumers.
Source: https://thanhnien.vn/thu-tuong-new-zealand-chung-kien-ky-hop-tac-chien-luoc-giua-fpt-long-chau-va-anlene-1852502281604355.htm
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