News accounts for less than 3% of Facebook

And news is now appearing even less frequently in users' Facebook Newsfeeds, according to a report by Jeffrey Eisenach at Pressgazette.

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News accounts for “less than 3% of what users see in their Newsfeed,” Eisenach said, noting that “publisher content plays a small and economically diminishing role on the Facebook platform.”

The 3% figure is worldwide and “based on internal Meta data for the past 90 days ending August 2022.” Facebook previously said in 2018 that news made up about 4% of the feed.

In Q4 2022, only 7.5% of posts shared on Facebook in the US contained links to news stories. That number is decreasing over time, with 14.6% of posts shared on Facebook in the US still containing links in Q4 2021.

“The vast majority of news content shared on Facebook comes from the news organizations’ own Facebook pages… Meta reports that more than 90% of views on article links… are posted by publishers, not by Facebook users. In other words, Facebook users see news publisher content on Facebook that is primarily posted by the publishers themselves,” Eisenach writes.

Mai Anh (according to Pressgazette)

Source: https://www.congluan.vn/tin-tuc-chi-chiem-it-hon-3-tren-facebook-post242100.html