Tours to Singapore are not cheap but Vietnamese tourists love them, why?

Vietnamese tourists on a tour to explore Singapore - Photo: AV

According to data from the Singapore Tourism Board (STB), in 2024, the lion island welcomed about 16.5 million international visitors, of which more than 393,000 came from Vietnam. Tourism revenue reached 29.8 billion SGD. Vietnam continues to be in the top 15 largest source markets of Singapore, even though the exchange rate makes tours to the island nation expensive.

According to records, the tour price to Singapore currently being offered by travel companies is at least 13 million VND/person for a 4-day, 3-night tour. Tours with many attractions or staying at 4-star hotels or higher are even more expensive, at 15 million VND/person, and the Singapore - Malaysia tour can cost up to 19 million VND/person. Compared to tours to Thailand, Malaysia or Taiwan, this price is 25-30% higher. However, the number of Vietnamese tourists choosing Singapore is still increasing strongly.

Mr. Terrence Voon - CEO of Southeast Asia of Singapore Tourism Board (STB) - said the lion island is just a short flight from Vietnam.

There are also attractive attractions such as Gardens by the Bay, Marina Bay Sands, Universal Studios, Chinatown, and Sentosa. In addition, the convenient public transportation system and good infrastructure, safe environment make it very suitable for family groups.

These factors help convince visitors of the "high cost" drawback of the Singapore destination.

In order to fully exploit this potential, STB has promoted strategic cooperation with online tour and hotel booking platforms to boost the number of visitors to Vietnam.

Mr. Nguyen Trung Cong - CEO of iVIVU - said that Singapore is currently in the top 2 most popular international tourist destinations for Vietnamese tourists, along with Thailand, surpassing traditional markets such as China and Malaysia. This is also the international market with the highest revenue for this business, with more than 500,000 regular visitors, mainly in the high-end segment.

"We aim to bring at least 13,000 Vietnamese tourists to Singapore through our personalized tourism product ecosystem. In 2025, in cooperation with STB, the two sides plan to promote incentive programs specifically for Vietnamese tourists, such as connecting directly with service partners in Singapore to get better prices, increase benefits, and deploy joint marketing campaigns," said Mr. Cong.

According to the platform's representative, most Vietnamese customers are willing to spend an average of about 10 million VND per bill, and they often look for quality resort services both domestically and internationally.

On the other hand, in 2024, Singaporean visitors to Vietnam will reach more than 347,000. In the first 4 months of 2025, Vietnam tourism will continue to welcome more than 110,000 Singaporean visitors, a sharp increase compared to the same period last year.

HAI KIM

Source: https://tuoitre.vn/tour-di-singapore-khong-re-nhung-khach-viet-ua-chuong-vi-sao-20250523154033303.htm