Under pressure to reduce losses, ChatGPT plans to increase subscription prices for individual users.

The New York Times, citing internal OpenAI documents, said the company plans to increase the price of individual ChatGPT subscriptions from $20 a month to $22 a month later this year.

The bigger increase will come in the next five years: by 2029, ChatGPT Plus is expected to cost $44 a month. The plan reflects pressure from OpenAI’s investors to reduce losses.

ChatGPT is currently priced at $20/month. (Source: Bloomberg)

According to the New York Times , although the company's monthly revenue reached $300 million in August, the startup predicts a loss of nearly $5 billion this year.

Costs like staff, office, AI training infrastructure are the main reasons. ChatGPT alone sometimes “eats” 700,000 USD per day.

OpenAI could face backlash if it raises its prices too quickly. While ChatGPT has nearly 10 million paying users, surveys show many believe its current $20 a month price is too high.

According to CNBC , OpenAI's revenue is expected to reach $3.7 billion in 2024. The $300 million in revenue in August represents a 1,700% increase from the beginning of the year. By 2025, revenue could rise to $11.6 billion.

OpenAI is currently in the midst of a new funding round that could value the company at more than $150 billion. Trive Capital is leading the round and plans to invest $1 billion. The round will close next week, Chief Financial Officer Sarah Friar said.

Over the past week, a number of key OpenAI staff members have announced their departures, most notably Chief Technology Officer Mira Murati, who left after 6.5 years of service.

Also this week, news emerged that OpenAI’s board is considering restructuring as a for-profit company. The company will maintain its nonprofit arm as a separate entity.

OpenAI's offerings have exploded since ChatGPT launched in late 2022. The company licenses a variety of tools as well as large GPT language models. Running such models requires huge investments in Nvidia graphics processors.

Source: https://baoquocte.vn/truoc-ap-luc-giam-lo-chatgpt-du-dinh-tang-gia-thue-bao-cua-nguoi-dung-ca-nhan-288162.html