OTT TV is getting more and more attractive

OTT TV is booming

In recent times, in Vietnam, pay TV services in general and OTT TV services (Internet TV) in particular have served the information and entertainment needs of the people well. In particular, the OTT TV service market is becoming increasingly vibrant. This type of application is currently competing fiercely, with hundreds of domestic and foreign applications, from official applications to pirated applications.

Statistics show that, of the 35 businesses licensed to provide paid services, up to 20 businesses provide Internet TV services. This service helps meet the trend of watching TV on mobile devices and the trend of personalizing user content.

Statistics show that there have been a total of over 30 million downloads and registrations for TV viewing applications by domestic businesses. Revenue from OTT TV services has increased rapidly in recent times. However, the revenue ratio between OTT TV of about 120 billion VND and traditional TV of nearly 8,600 billion VND is still a huge gap.

Along with the growth in household demand, Vietnam's pay TV service revenue is stable at 0.3 billion USD in the 2016-2020 period, and is forecast to stabilize at 0.4 billion USD in the 2025-2030 period.

A representative of MobiFone network said: “ Internet television (OTT TV, OTT television) has a very hot growth rate in both subscribers and revenue, in which revenue increased 5 times in the period from 2017-2019. According to official statistics, there are currently 20 enterprises providing OTT television services nationwide. However, the actual number is much higher because the market also has the participation of many cross-border OTT service providers such as Netflix, Tencent, Baidu... ”.

In Vietnam, OTT television is mainly provided for free with basic content packages, charged for premium content packages, but the main source of revenue comes from advertising. Although the market is so vibrant, many Vietnamese viewers turn to illegal, cross-border OTT applications, making it quite difficult for Vietnamese businesses to gain a foothold in the market.

With the development of online video applications, the pay TV sector entered a period of decline; global pay TV revenue reached 211 billion USD in 2016, decreased to 200 billion USD in 2020, forecasted to be 194 billion USD in 2025 and only 184 billion USD in 2030.

This shows the vitality and competitiveness of OTT television. Although the current revenue of this type of television is still insignificant compared to cable television, the room for future development is huge.

ClipTV is actively dominating the market

With the goal of "Improving life" as part of the development strategy to transform from a telecommunications network to a digital enterprise, since 2020, MobiFone network has entered the pay TV market with the ClipTV application on the business's service warehouse.

OTT TV is getting more and more attractive - 1

ClipTV is MobiFone's multi-platform Internet TV service with 100% copyrighted content. ClipTV brings users many interesting experiences with nearly 150 outstanding domestic and international TV channels; over 3,000 hours of Hollywood movies; VOD warehouse, huge entertainment news... on the website http://cliptv.vn or on the Clip TV application; Phone and SmartTV.

With this application, users can review TV programs broadcast up to 7 days, supporting customers to save their favorite TV programs to watch again at any time within the next 7 days. This is a feature especially suitable for modern life when people are too busy. Customers will no longer accidentally miss out on time playing with their children or going to the supermarket with relatives because of TV programs.

In particular, the use of AI in user personalization (smart content suggestions) in the application will ensure "Serving content according to your 'taste'". Instead of spending time choosing the content you like, the smart suggestion feature allows inferring and analyzing the viewer's preferences, thereby providing the most suitable content for each customer's individual "taste".

Unlike traditional cable TV, the ClipTV experience is seamless across platforms such as Mobile, PC/Laptop, SmartTV... Full HD image quality for sharp images.

In 2022, ClipTV won the Sao Khue Award and was honored to be one of the products achieving the Vietnam National Brand. Not stopping there, MobiFone is increasing its competitiveness with existing applications on the market.

The company representative affirmed that it will continuously provide new digital content products and services (including digital video content and digital music content), thereby capturing and increasing market share. MobiFone will cooperate with content producers to self-produce and trade some unique and exclusive content in Vietnam such as movies (SITCOM, television), music (Diva series, Bolero, new pop music...), interactive television (quiz, predict results, shopping...).

Television combined with telecommunications creates an ecosystem that meets the needs of information, audiovisual, and multimedia entertainment for a variety of individual customers and business organizations with attractive combo service packages (telecommunications and television).

MobiFone representative said that the company is striving to develop the ClipTV service to be in the TOP 3 in terms of revenue in the OTT television market in Vietnam. With a diverse combination of content and value-added services on the application, ClipTV promises to bring in a significant new source of revenue, effectively utilizing the strengths of the mobile telecommunications infrastructure that MobiFone owns.

Bao Anh

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