National Brand Week celebrates Vietnam Brand Day April 20

Accordingly, the National Brand Week takes place from April 15 to 21. The Chairman of the Provincial People's Committee assigned the Department of Industry and Trade to preside over and coordinate with relevant agencies to organize activities in response to Vietnam Brand Day according to the approved content in Plan No. 2014/KH-UBND dated September 13, 2019 of the Provincial People's Committee and the implementation progress in Official Dispatch No. 1374/BCT-XTTM dated February 25, 2025 of the Ministry of Industry and Trade, ensuring practicality, effectiveness, and suitability to actual conditions.

 

The products of Nha San Nui Truc - Doan Ket ward, Lai Chau city after being sold on the market have received the trust of customers. In the photo: Ms. Tran Thi Thu Trang - owner of Nha San Nui Truc introduces A Lu Food dried buffalo meat product, certified as an OCOP product of Lai Chau province.

The activities to be implemented include: creating news, articles, and promotional photos about the province's typical products and activities of the National Brand Week in response to Vietnam Brand Day April 20 on media, social networks, and other digital platforms. Hanging banners, billboards, and slogans to promote the National Brand Week in celebration of Vietnam Brand Day April 20, the Vietnam National Brand Forum 2025 combined with a photo exhibition of achievements in the Vietnam National Brand Program and displaying products that have achieved Vietnam national brands...

Responding to the National Brand Week aims to build brands of goods and services that meet quality standards, while honoring and promoting Vietnamese brands in the context of international economic integration. Propagating and promoting national program brands; creating a basis to mobilize, focus attention, response, and participation of the business community and society in the process of building and developing national brands. At the same time, creating trust and preference among consumers for goods and services bearing the national brand logo.

Source: https://baolaichau.vn/kinh-te/tuan-le-thuong-hieu-quoc-gia-chao-mung-ngay-thuong-hieu-viet-nam-204-794292