Continue to promote the effectiveness of the OCOP Program

DNO - After more than 5 years of implementation, the "One Commune One Product" Program - OCOP has become an important driving force to help localities promote their potential and strengths, arouse the spirit of entrepreneurship and create clear changes in rural economic development.

Quy Thu baked coconut cake product is recognized as 5-star OCOP and promoted in many countries. Photo: PHAN VINH

In-depth development

In Long Thanh village, Tam Xuan commune, Nui Thanh Agricultural - Fishery Cooperative is considered one of the typical models, clearly demonstrating the effectiveness of the OCOP program.

Established in late 2021, after a period of researching the processing process, the Cooperative launched Tam Tien anchovy fish cake products on the market. Immediately after that, the product was recognized as a 4-star OCOP in 2022.

Mr. Nguyen Tien Manh, Director of the Cooperative, said that in the early days, the products were mainly consumed locally, only about 200 - 300 kg were sold each month. Since being recognized as OCOP, the products have had the opportunity to participate in fairs and trade promotion programs inside and outside the province, and even introduced in Laos.

"Currently, the cooperative stably produces more than 1.5 tons of fish cakes per month, signing contracts with many large partners inside and outside the city. From only making for retail, we now organize production systematically, focusing on hygiene standards and packaging and labels to bring products to a wider market," Mr. Manh shared.

Tam Tien anchovy fish cake products are displayed and introduced at major events in the city. Photo: PHAN VINH

In Xuan Phu commune, Ms. Nguyen Thi Van, owner of a coconut waffle shop, also showed a clear change from the OCOP program. Having been in the business for nearly 10 years, her products were previously only consumed through markets and small grocery stores.

After being recognized as a 3-star OCOP in 2020, re-recognized and achieving HACCP certification in 2024, her facility received 100 million VND in support from the industrial promotion program to invest in 10 new machines.

"Currently, we produce nearly 20,000 packages of cakes each month, earning nearly VND180 million in revenue and providing stable jobs for five local workers. The OCOP program has helped small producers like us invest, improve equipment and build our brand," said Ms. Van.

Quy Thu Production - Trading Company Limited (Xuan Phu Commune) has made strong progress when participating in the OCOP program. From a handmade cake production facility, Quy Thu baked coconut cake product was recognized as 4-star OCOP and now achieved 5-star national level.

According to Ms. Luu Thi Thu, Director of the company, after participating in OCOP, businesses are connected with distribution channels, fairs, and trade promotion programs at home and abroad, thereby expanding the consumption market and receiving many export orders.

"Recently, we submitted a proposal to build a factory in Dong Que Son Industrial Park. This is the next step to increase production scale and capacity. It can be said that the OCOP program has helped small businesses like us develop in a more professional and systematic direction, and be competitive enough in the market," said Ms. Thu.

Associated with sustainable development

According to Mr. Doan Van Linh, Vice Chairman of Tam Xuan Commune People's Committee, the "One Commune One Product" (OCOP) program is an important solution to help the locality exploit the potential in agriculture , aquaculture and traditional craft villages. After nearly 5 years of implementation, the program has changed people's production mindset, from small-scale production to production of goods with quality, brand and stable output.

"Tam Xuan commune currently has 8 OCOP products, of which 2 products have 4-star certification and 6 products have 3-star certification. The local government is continuing to support the subjects to complete packaging, labels, improve product quality and strive to upgrade the rating in the coming time. At the same time, the commune creates conditions for households, cooperatives and small businesses to access agricultural and industrial promotion capital sources and trade promotion programs to expand production scale," said Mr. Linh.

Aiming at developing green agriculture - digital economy - sustainable rural areas, Tam Xuan aims to develop OCOP products in an environmentally friendly direction, associated with technology application, innovation in processing, traceability and product consumption.

At the same time, the locality also focuses on vocational training for rural workers, linking training with the actual needs of the market and businesses. Improving the skills and qualifications of workers not only helps people stabilize their livelihoods, but also contributes to promoting the development of a modern and sustainable rural economy.

For Xuan Phu commune, there are currently 5 OCOP products, of which Quy Thu baked coconut cake has achieved 5 national stars. According to Ms. Nguyen Thi Thu Thuy, Chairwoman of Xuan Phu Commune People's Committee, the locality is focusing on supporting entities to complete documents, access preferential loans, promote trade, and improve packaging in a green and sustainable direction.

Xuan Phu has built an annual plan to organize the OCOP Product Exhibition Day, typical rural industrial products and local characteristics, associated with promotional activities and consumption connections. Along with that, the commune encourages people to participate in the production chain, providing stable raw materials for OCOP facilities, forming a sustainable production network.

"The locality is preparing to establish an Association of Enterprises and Creative Startups, aiming to create a connection channel between OCOP entities, local businesses and hometown people doing business in Ho Chi Minh City. In addition, Xuan Phu will prioritize investment in rural transport infrastructure, expanding the connection network with Duy Nghia and Nam Phuoc communes and neighboring areas to facilitate the transportation and consumption of goods," said Ms. Thuy.

Source: https://baodanang.vn/tiep-tuc-phat-huy-hieu-qua-chuong-trinh-ocop-3306389.html