UNIQLO opens culturally significant store in the heart of the capital

Upgraded based on one of the oldest buildings in Hoan Kiem district, UNIQLO's new store stands out with its spacious, modern design, while still retaining the typical architectural features of classic buildings in Hanoi with soft domes and many windows to welcome natural light.

The UNIQLO Hoan Kiem store space is inspired by the traditional beauty of Vietnamese and Japanese culture, combined with minimalist design and interiors that meet UNIQLO global standards, helping customers and visitors immerse themselves in a unique cultural experience, blending nostalgia and contemporary features.

On the opening day of the new store, UNIQLO will officially introduce the UTme! Collection, which includes winning designs from the UTme! Contest - a design competition launched last September to honor cultural values ​​on the occasion of the 50th anniversary of the establishment of diplomatic relations between Vietnam and Japan.

In addition to cultural highlights, UNIQLO also introduces UNIQLO Coffee for the first time in Vietnam, right inside the UNIQLO Hoan Kiem store space with coffee options with rich flavors.

Customers and visitors can immerse themselves in the cultural, artistic, and shopping space, while fully enjoying the taste of coffee as a very unique cultural feature of Vietnam, all can be experienced in the same space: UNIQLO Hoan Kiem store.

During the first 3 days of opening, from November 10-12, with each bill over 1,799,000 VND, customers will have the opportunity to receive 01 limited edition scarf with an embroidered pattern simulating Turtle Tower, a typical symbol of Hoan Kiem Lake.

Bao Anh

Source: https://vtc.vn/uniqlo-khai-truong-cua-hang-mang-dau-an-van-hoa-giua-long-thu-do-ar828253.html