[Video] The “national concert” effect paves the way for the cultural industry

In recent days, the National Concert “Fatherland in the Heart” produced by Nhan Dan Newspaper has attracted a large audience. From the music night at My Dinh to the Concert Film. This shows that a live event can continue to attract audiences through many methods and platforms.

From the concert at My Dinh gathering 50,000 spectators, the National Concert "Fatherland in the Heart" was developed into a 120-minute concert film, recounting the journey of preparation and spreading emotions through cinematic language.

On the digital environment, the program recorded 1 billion views, leading the trend for many weeks, more than 20 million interactions and 70 thousand hashtag uses, creating a wide public platform for the product to be released in theaters. After two days of screening (October 17 to October 19), the film earned more than 1 billion VND in revenue, rated P; all profits were transferred to the Central Committee of the Vietnam Fatherland Front to support people in flood-affected areas.

The harmonious combination of stage, cinema and digital platforms helps prolong the life cycle of works, increase social and economic value, thereby contributing to shaping the cultural industrial ecosystem in a modern and sustainable direction.

Mai Loan - Chi Cau

Source: https://nhandan.vn/ video -hieu-ung-concert-quoc-gia-mo-duong-cho-cong-nghiep-van-hoa-post917131.html