Son La: Investing in Moc Chau tourism infrastructure, elevating the national tourist destination

Moc Chau Plateau (Son La) - a land blessed by nature with a cool climate, majestic landscapes and rich cultural identity, is changing strongly day by day. After more than two years of being recognized as a National Tourist Area, Moc Chau continues to affirm its attraction, not only thanks to its natural beauty, but also because of the breakthrough in infrastructure investment and improvement of service quality.

Bach Long Glass Bridge - the highlight of Moc Chau National Tourist Area. Photo: PV

Implementing Conclusion No. 94-KL/TU dated January 23, 2021 of the Provincial Party Committee on tourism development in Son La province to 2025, with a vision to 2030, the province's tourism has been prioritized for investment resources in a focused and key direction. In particular, the province has focused on mobilizing and integrating investment capital sources to support tourism development and investing in infrastructure works such as: Main traffic routes, internal traffic roads, electricity, parks, squares...

Localities are also given priority in allocating investment capital and calling for social investment in community tourism spots and building convenient services for tourism. In the 2021-2025 period, over VND 1,149 billion has been allocated for 14 tourism development projects. In 3 years, 77 investment projects have been attracted in the province, including 13 investment projects in the fields of service tourism, tourism agriculture and commercial services, with a registered capital of VND 14,515 billion.

In the old Moc Chau district, in the past 5 years, there have been 18 projects in the tourism and service sector with a total investment of over 3,761 billion VND; 5 investment projects in Moc Chau National Tourist Area with a total investment of over 1,330 billion VND (Moc Chau High-Tech Milk Factory - Mocchaumilk, Ang Village Pine Forest High-Class Resort and Entertainment Area, Moc Chau Island Tourist Area...).

Pine Forest Tourist Area in Ang Village. Photo by PV

Along with the transport infrastructure, the on-site tourism service system has also been heavily invested. Moc Chau National Tourist Area currently has 872 tourism service establishments, including 325 accommodation establishments, 418 dining establishments, and dozens of entertainment, sports, and health care venues that meet standards for serving tourists. The authorities regularly inspect and guide business units to ensure safety, environmental sanitation, fire prevention and fighting, contributing to the formation of a safe, friendly and professional tourism environment.

Thao Nguyen Hotel & Resort Moc Chau, a luxury resort in Moc Chau National Tourist Area. Photo by PV

Mr. Tran Xuan Viet - Deputy Director of the Department of Culture, Sports and Tourism of Son La, said: With the goal of developing tourism into a spearhead economic sector, in recent years, Son La province has prioritized investment resources, especially building infrastructure to attract investors to exploit the potential and strengths of local tourism. Currently, on the Moc Chau plateau, there are a series of large-scale tourism projects approved for investment, typically: Moc Chau Gateway Tourism Project (2,356 billion VND), Moc Chau Model Urban Area (3,500 billion VND), Bo Bun Urban Area (655 billion VND), Van Son Ward Urban Area - To Mua Commune (1,460 billion VND) and New Urban Area near the key tourist center (2,073 billion VND).

In addition, there are high-end resort projects under development, such as: Moc Chau Onsen Retreat, Highland Grands Resort, Chieng Khoa Valley Retreat... contributing to shaping the appearance of a modern tourist city in harmony with nature.

Moc Chau National Tourist Area has unique ethnic cultural identities. Photo: Thanh Dao

Investment efforts and systematic management have helped Moc Chau National Tourist Area to be continuously honored at the World Travel Awards. In 2025, Moc Chau continued to be awarded the title of “Asia’s Leading Natural Destination”, following two consecutive years of winning the title of “World’s Leading Natural Destination”.

Mr. Tran Xuan Viet, Deputy Director of the Department of Culture, Sports and Tourism, added: The award "Asia's Leading Natural Destination" is an opportunity and premise for Moc Chau National Tourist Area to continue to be nominated for the award of the World's Leading Regional Natural Destination in 2025. This is also a testament to the strong appeal of the Moc Chau tourism brand on the world tourism map, receiving the love of many international friends and partners.

Moc Chau National Tourist Area has many majestic waterfalls. Photo: PV

From an agricultural plateau, Moc Chau is gradually becoming a tourism - cultural - resort center of the Northwest region. With the drastic participation of the government and businesses, the companionship of the people, the "Green Pearl" is shining on the tourism map of Vietnam, worthy of the message: "Son La Tourism - Go to experience, come to love".

Son La Newspaper

Source: https://bvhttdl.gov.vn/son-la-dau-tu-ha-tang-du-lich-moc-chau-nang-tam-diem-den-du-lich-quoc-gia-20251023085356611.htm