Vietnam to open first tourism promotion office in Laos

This will be the first overseas tourism promotion office of Vietnam tourism, in an effort to change the way tourism is promoted and advertised.

Indian tourists at a luxury wedding held in Da Nang in March 2024 - Photo: TT

This information was announced by Mr. Nguyen Trung Khanh, Director of the Vietnam National Tourism Administration, at the seminar "Solutions for the tourism industry to create breakthroughs" organized by Nguoi Lao Dong newspaper on March 12. According to Mr. Khanh, in 2024, the tourism industry has an ambitious goal of welcoming 17-18 million international visitors and 110 million domestic visitors. And one of the many solutions to implement is that the agency has just completed the 2025-2030 tourism planning with a vision to 2045, awaiting the Prime Minister's approval, determining the development orientation for the entire industry. The agency also identified the need to change the method of trade promotion based on segments such as community tourism, health care, rural tourism, MICE (tourism combined with conferences), golf, and railway tourism. In particular, promoting the establishment of tourism trade promotion offices abroad. According to Mr. Khanh, this is Vietnam's weakness compared to other countries and first of all, it is necessary to open an office in Vientiane (Laos) to connect customers from Thailand, Cambodia, etc. Mr. Nguyen Quoc Ky, Chairman of Vietravel Holdings, said that while waiting for a Vietnamese tourism promotion office abroad, the tourism industry can take advantage of the representative offices of businesses available in other countries. This business has just opened an office in India in addition to existing locations such as Australia, the US, France, etc.

Brazilian players are coming to Da Nang soon

At the seminar, Ms. Nguyen Thi Hoai An, Deputy Director of the Da Nang Department of Tourism, revealed that after welcoming billionaire Bill Gates, in April Da Nang will be the meeting point of famous Brazilian players such as Kaka, Lúcio, Ronaldo... in an event to interact with fans. In recent times, Da Nang has been a destination for high-spending tourists, celebrities coming for vacations, MICE guests coming for meetings, guests filming game shows... bringing image recognition value, high-class destinations, contributing to attracting international visitors. This is a positive signal and partly evaluates the effectiveness of the city's tourism promotion communication work in recent years. Most recently, the world's leading technology billionaire Bill Gates came to Da Nang for a long stay, demonstrating the ability to provide luxury hospitality services, while affirming the potential to exploit experiential tourism products based on core values of culture, history and nature. "In addition to the super-rich, we also target wedding products for Indian guests and international couples who want to hold weddings in Vietnam and have a communication campaign in this direction," Ms. Hoai An shared the industry's orientation.

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