Vietnam Airlines strategic cooperation with Malaysia Tourism, enhancing connectivity and promoting destinations

Vietnam Airlines Corporation and the Malaysia Tourism Promotion Board have signed a Memorandum of Understanding to enhance air connectivity and promote destinations between Vietnam and Malaysia.

The ceremony was attended by two senior leaders in charge of tourism from Vietnam and Malaysia, marking a new development in the cooperation between Vietnam's national airline and the Malaysian tourism industry. On the Malaysian side, there were Mr. Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture of Malaysia; Mr. Dato' Tan Yang Thai - Ambassador Extraordinary and Plenipotentiary of Malaysia to Vietnam; Mr. Datuk Manoharan Periasamy, General Director of the Malaysia Tourism Promotion Agency and the delegation. On the Vietnamese side, the ceremony was attended by Deputy Minister of Culture, Sports and Tourism; Mr. Dang Ngoc Hoa, Chairman of the Board of Directors of Vietnam Airlines ; Mr. Ta Manh Hung, Member of the Board of Directors of Vietnam Airlines; Mr. Dang Anh Tuan, Deputy General Director of Vietnam Airlines; Mr. To Ngoc Giang, Deputy General Director of Vietnam Airlines.

The signing of the MoU is a strategic step to help Vietnam Airlines strengthen air connectivity with Malaysia and promote bilateral tourism development. Photo: VNA

Under the agreement, Vietnam Airlines and the Tourism Promotion Agency of Malaysia will coordinate to implement bilateral promotional activities, focusing on promoting Malaysia as a destination through Vietnam Airlines’ existing flight network and joint communication campaigns. The two sides will organize field surveys for the press, travel agents and influencers; share market information, co-organize events and develop products suitable for each customer group.

The cooperation aims to develop sustainable tourism, enhance passenger experience, strengthen air connectivity and make Malaysia an even more attractive destination for Vietnamese tourists.

Mr. Dang Anh Tuan, Deputy General Director of Vietnam Airlines, spoke at the signing ceremony. Photo: VNA

At the event, Vietnam Airlines Deputy General Director Dang Anh Tuan emphasized the importance of Malaysia in the airline's international flight network development strategy: "As the national airline and an important bridge in the region, Vietnam Airlines always strives to expand its flight network, effectively connecting tourism, cultural and commercial centers. The signing of the Memorandum of Understanding is a strategic step to help Vietnam Airlines strengthen air connectivity with Malaysia and promote bilateral tourism development. We are committed to effectively coordinating and implementing cooperation activities, bringing convenient and quality experiences to passengers of both countries."

Mr. Datuk Manoharan Periasamy, Director General of Tourism Malaysia, spoke at the signing ceremony. Photo: VNA

“The partnership with Vietnam Airlines is a strategic move to enhance connectivity between our two countries. A growing aviation network will not only boost tourism growth but also deepen people-to-people ties, economic cooperation and cultural exchanges. Through this partnership, we aim to develop sustainable tourism and bring long-term benefits to both Malaysia and Vietnam,” said Tourism Malaysia Director General Datuk Manoharan Periasamy.

Currently, Vietnam Airlines is operating direct flights between Hanoi, Ho Chi Minh City and Kuala Lumpur. In addition, other airlines are also directly connecting major cities such as Da Nang, Da Lat, Phu Quoc and Nha Trang with Kuala Lumpur, Penang, Johor Bahru and Kota Kinabalu. As of July 2025, air connections between the two countries will be carried out with 164 flights per week, equivalent to nearly 30,000 seats, to meet the growing demand for tourism and trade.

Mr. Dang Ngoc Hoa, Chairman of the Board of Directors of Vietnam Airlines, presented a souvenir to Mr. Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture of Malaysia. Photo: VNA

Vietnam Airlines also maintains an effective bilateral cooperation relationship with the national airline Malaysia Airlines on many key routes such as from Ho Chi Minh City to Hanoi, Da Nang, Perth operated by Vietnam Airlines and from Kuala Lumpur to Ho Chi Minh City, Penang, Bangkok operated by Malaysia Airlines. This cooperation has contributed to improving operational efficiency, increasing flight occupancy rates and expanding the connection network to domestic destinations in Malaysia.

In the coming time, the Malaysia Tourism Promotion Board will implement many promotional activities in the Vietnamese market such as MADANI Malaysia Week, Malaysia Tourism, Culture and Cuisine Festival 2025 in Hanoi and Ho Chi Minh City, along with long-term programs such as Malaysia - Second Home (Malaysia My Second Home) and Visit Malaysia 2026 campaign.

The signing of the Memorandum of Understanding is an important basis for the two sides to coordinate in implementing synchronous and effective cooperation programs. With an extensive flight network, stable operating capacity and international cooperation experience, Vietnam Airlines will continue to promote its role as a leading bridge in the region, accompanying international partners to promote sustainable tourism and spread the image of Vietnam as a destination globally.

Source: https://daibieunhandan.vn/vietnam-airlines-hop-tac-chien-luoc-voi-du-lich-malaysia-tang-cuong-ket-noi-va-quang-ba-diem-den-10382178.html