ANTD.VN - The number 1 real estate company in the market announced that it would recruit thousands of sales staff for its self-employed segment, along with investing in agency companies to increase the strength of its distribution channel, which has made the market bustling on the first day of the year. Experts say that the real estate market has passed its most difficult period, and the fact that real estate companies are recruiting a large number of employees will mark a new cycle of strong growth.
Brokerage group is bustling
On January 9, 2024, Vinhomes announced a large-scale recruitment campaign for sales staff to meet the needs of the direct retail business segment for customers (self-employed). In parallel, this giant will also have strong investments in the agency team, including investments in these units themselves.
According to the company representative, the addition of the business model is to prepare for new market opportunities; at the same time, open up breakthrough development prospects for the company's business activities in the long term. "We believe that the synergy of the two distribution channels will promote liquidity in the market, create thousands of jobs; help Vinhomes achieve new sales achievements in the future", said Ms. Nguyen Thu Hang - General Director of Vinhomes.
Immediately after Vinhomes' announcement, real estate forums and brokerage communities became more vibrant than ever. " With the clear recovery of the real estate market in recent months, many real estate brothers have been preparing to return to the profession. In particular, after Vinhomes posted a large-scale recruitment notice, the joy and determination were multiplied many times. With the highest quality product list on the market, a breakthrough creative marketing communication policy, I believe that the brokerage team under the leadership of Vinhomes will be a strong catalyst for the market to explode in 2024 and many brokers will have the opportunity to increase their income and change their lives, " said Mr. Thanh Binh - a broker with 10 years of experience.
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| The real estate market is starting to become vibrant with a sharp increase in transactions from the fourth quarter of 2023. |
Previously, since the third quarter of 2023, many large brokerage companies such as Vietstarland, Newstarland, Dong Tay Land... have continuously posted recruitment notices from hundreds to thousands of employees. It is estimated that the number of people applying for real estate sales staff at the end of 2023 increased by more than 50% compared to the beginning of the year thanks to strong recruitment campaigns from investors and project agents, aiming to focus on anticipating the new cycle. With Vinhomes, before recruiting itself, this unit also coordinated with agents to organize recruitment conferences from North to South, attracting tens of thousands of candidates from all provinces and cities across the country.
Having a strong sales team in the market is an important factor for "the project's inventory to move quickly". For example, a subdivision of Vinhomes Grand Park has made a "miracle" of 3,000 apartments sold in less than 34 hours. Or in December 2023 alone, there were still thousands of Vinhomes high-rise and low-rise apartments that were closed for transactions.
It is estimated that the total commission in the real estate brokerage sector in 2023 will increase by 20% compared to 2022, reaching 60,000 billion VND. In particular, the forecasted sharp increase in transaction volume in the fourth quarter of 2023 is an irresistible attraction for new and experienced brokers.
The market has bottomed out, welcome new opportunities
According to a newly updated report by the Vietnam Association of Realtors (VARS), the real estate market has passed its most difficult period and is preparing for a new, more positive development cycle. “2024 is the first brick to lay the foundation for a new development cycle of the Vietnamese real estate market,” the report said.
Accordingly, about 20 mechanisms and policies to support the real estate market issued in 2023 will have a positive impact on the market in 2024. The record low interest rate also causes a large amount of money hiding in banks to find other investment channels, mainly real estate. The general planning of many provinces that has been approved will help to open some legal bottlenecks, creating conditions for projects that are entangled in related legal issues to have the opportunity to be approved.
“The real estate market has overcome the difficult period, from the first quarter to the second quarter of 2024, the market continues to maintain good signals. In particular, from the end of the third quarter onwards, the recovery will be clearly demonstrated,” said Dr. Nguyen Van Dinh - Vice President of the Vietnam Real Estate Association. Therefore, this is considered the right time for customers to put money down to buy a house.
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| The event "Accompanying breakthrough business development" for real estate agents held at Grand World Hanoi attracted a large number of business experts to attend. |
Anticipating the new market cycle, since the end of 2023, many investors have launched large projects, with massive marketing campaigns and unprecedentedly attractive sales policies on the market. Accordingly, buyers only need about 50-100 million VND to sign a sales contract with valuable gift policies.
In 2024, the new supply is forecast to be more regular and denser than in 2023. Of which, Ho Chi Minh City will have about 5,000 new products, not including inventory products. Hanoi will receive about 15,000 apartments and low-rise products. Some localities and regions promoting infrastructure development such as the Southwest, Southeast and some provinces and cities... will also witness a strong increase in supply in the coming time. According to VARS, the total transaction volume for the whole year of 2024 is expected to reach about 25,000 units, of which transactions for the purpose of actual purchase account for a high proportion, about over 70%.
Increased supply coupled with positive signals are important drivers for brokers to return to the profession after nearly two years of hibernation. "In 2024, the real estate industry will welcome the return of about 30-40% of brokers. As the year draws to a close, this number tends to increase," said VARS.
However, this unit also recommends that opportunities in the market are present, but the brokerage team also needs to continue to improve their knowledge and skills, take professional certification exams, and especially update new technologies to help approach customers and close transactions quickly, achieving a high rate.
“The new market cycle will have very different factors because the current trend is focusing on developing real values, meeting the real needs of customers. Combined with a series of preferential policies recently introduced by companies, the new generation of brokers promises not only to achieve huge incomes but also to cultivate systematic knowledge, contributing significantly to the recovery momentum,” said an expert in the recruitment field.
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