WinCommerce opens first WinMart+ franchise store

On December 30 and 31, 2021, WinCommerce General Trading Services Joint Stock Company (a member of Masan Group) opened the first two WinMart+ franchise stores in Hanoi and Bac Giang. This is an important milestone in Masan Group's goal of developing 20,000 franchise stores and 10,000 self-owned stores, serving 30-50 million consumers by 2025.

WinMart+ franchise is a standardized multi-utility mini-mall model with an accurate automatic ordering and inventory control system; professionally recruited and trained staff; a locally appropriate product catalog designed by WinCommerce (WCM) that will bring high-profit investment opportunities and easy management for partners.

WinCommerce targets partners who are businesses and individuals interested in a modern retail store model, meeting the conditions of premises and capital. Specifically: having a street-front house or shop house, ready to invest from 1 - 2 billion VND. The premises area is larger than 100m2 with a 6m wide frontage, located on the street or at the foot of an apartment building...

WinCommerce is currently the largest modern retailer in Vietnam with nearly 3,000 supermarkets and WinMart/WinMart+ stores in 60 provinces and cities nationwide. Always maintaining more than 90% of Vietnamese goods in the system, WCM plays a bridge role in helping domestic businesses and manufacturers bring high-quality products to more than 32 million customers each month.

Traditional retail channels currently account for more than 70% of the consumer retail market share in Vietnam. Modern retail accounts for a modest market share of more than 20%. However, this proportion is forecast to change rapidly in the future. Traditional retail channels are characterized by small scale, fragmentation and limited service standards, which means that consumers are currently paying more for daily essential products in the necessities segment.

Masan Group's goal is to build a Point-of-Life platform that serves all essential needs on the same platform, aiming to serve 30-50 million consumers by 2025 by operating 10,000 self-owned retail stores and 20,000 franchise stores. With this model, consumers will save 5-10% on essential needs, manufacturers and farmers will increase profits by 5-10%, and retail franchise partners will increase profits by 5-10% compared to current operations.

“Our advantage is that thousands of Masan sales staff have good relationships with more than 300,000 traditional retail stores. We have a product strategy, a large scale to negotiate to buy goods from suppliers at better prices, have self-produced products, and have a streamlined retail model. WinMart+ franchise is a “win-win” model when retailers can sell better, and customers have a better experience.” – Ms. Nguyen Thi Phuong, Permanent Deputy General Director of WinCommerce Company said.

The first franchised WinMart+ stores were opened in conjunction with Phuc Long Kiosk and Reddi mobile network. The multi-utility franchised WinMart+ store model will continue to expand in the future.

Source: https://www.masangroup.com/vi/news/masan-news/WinCommerce-launches-first-franchised-WinMart-plus-outlets.html