Build community, connect millions of fans with Like.net

VTV.vn - As a company specializing in training idols, Like.net's goal is to build strong communities and connect them with fans in a sustainable and healthy way.

The gap that needs to be filled in the TikTok idol community

After 7 years of entering Vietnam, TikTok is now the leading entertainment platform with more than 70 million users. TikTok idols are increasingly popular, especially among young people.

Unlike idols working in other fields, TikTok idols often encounter a number of problems such as fandom fragmentation, difficulty in managing direct interactions, unstable income, vulnerability and loss of image, limitations in creating long-term value, and the possibility of being abandoned when the algorithm changes...

Because of these weaknesses, TikTok idols need an organization to support fandom management. Fans also want to have a space to connect with their idols, own exclusive rights such as member ship, hardcore fan badge, etc. Brands need transparent tools to cooperate with idols instead of just relying on views.

From this reality, Like.net was born with the goal of building a strong TikTok idol community. In addition to training professional idols, the company also has solutions to solve problems that the TikTok idol and fan community face.

Like.net creates a sustainable TikTok idol ecosystem

TikTok idols often rise suddenly but also fall quite quickly due to lack of professional orientation. "Solo" creators are prone to scandals and "exhaustion" when they become famous quickly. Therefore, proper training will help idols maintain their form and have a stable, long-term career. This is the biggest goal of Like.net. The company specializes in training in content creation skills, livestream art, image management, how to work with brands or communicate with fans. Thanks to this methodical training, TikTok idols at Like.net are no longer seasonal but will become creators of sustainable value.

As mentioned above, fans of TikTok idols are not only concentrated on this platform but can be scattered in many places such as Facebook, Thread, Instagram... To connect them all, Like.net will gather them into one platform, providing a "common home" to connect fans, instead of depending on the TikTok algorithm.

Mr. Luong Huy Thanh - Director of Like.net

The profession of being a TikTok idol can flourish today and fade away tomorrow. They live on advertising or booking, with unstable income. At Like.net, idols will be trained to make money through many channels such as livestreaming to sell products, attaching affiliate links, receiving gifts from fans, organizing offline events... Instead of only having 1-2 channels to make money, now idols will have up to 3-4 channels, helping to increase income.

Many TikTok idols have high views but still have difficulty reaching agencies or big brands. At this time, they need a reputable bridge to promote their brand to the above audiences. With a large network of partner brands, Like.net will advise on brand development strategies and "lead" idols to potential customers.

From training idols, creating a sustainable fan community to helping brands find the right idols, Like.net is creating a sustainable ecosystem for the entire TikTok entertainment industry. The influencer marketing market in Vietnam is growing strongly and Like.net is standing in the middle, bringing benefits to all three parties.

Idols who grew up with Like.net

Through its operations, Like.net has helped young people who are passionate about becoming idols shape their style, livestream skills, create short videos and content strategies. There are creators who started out "unknown" but when applying the skills they learned, they built successful channels after a short time.

Idols are equipped with livestream skills, interacting with viewers, knowing how to organize mini games, online fan meetings... so the fan community is increasingly connected. Not stopping at creating entertainment content, many idols in the Like.net ecosystem have become the faces of brands. From fashion products, cosmetics to household appliances, technology, the skills that the company trains are all successfully applied by students.

Most importantly, from the very beginning, Like.net has aimed at students creating humane content, building sustainable channels, no fake buffs, no scandals. Therefore, the company's idols all have clean images, quality clips and receive strong support from the community.

Source: https://vtv.vn/xay-dung-cong-dong-ket-noi-hang-trieu-nguoi-ham-mo-cung-likenet-100251017184107013.htm