Overseas travel trends of Vietnamese tourists in summer 2024

On May 23, The Outbox Company - a pioneering market research and travel data analysis company in Vietnam and operating widely across Asia in the hotel and tourism sector, published the report "Vietnam outbound travel trends - Summer 2024".

According to this report, the Outbound Travel Sentiment Score of the Vietnamese tourist market reached 124.9 points (equivalent to the average of the Asian tourism market). The Vietnamese outbound tourism market continues to demonstrate its position and positive growth potential despite the complicated economic difficulties. In Southeast Asia, the Outbound Travel Sentiment Score of Vietnamese tourists for this summer is only behind two markets, Singapore and Indonesia; ahead of Thailand and Malaysia.

Vietnamese tourists visit outside the Australian Parliament building. Photo: TT/Tin Tuc Newspaper

The survey results of Vietnamese tourists planning to travel abroad in the next 12 months show that 79.7% plan to take the trip this summer. Notably, only 22.2% of tourists surveyed have booked services (all or part) for the trip; the majority of the remaining tourists are only planning or considering choosing a suitable destination.

Intra-regional tourism continues to be the dominant trend in choosing destinations for Vietnamese tourists, similar to the general trend in the world (64.4% of Vietnamese tourists choose nearby destinations in Asia for their next trip). Vietnamese tourists generally still choose traditional destinations such as: Korea, Japan, Thailand, Singapore... In particular, China has become a new prominent destination in the top 5 international destinations loved by Vietnamese tourists.

The Outbox Company representative shared that Vietnamese tourists tend to prioritize short getaways over international travel (71.5% of tourists choose trips of less than a week). The peak of the summer tourist season in the outbound tourism segment is forecasted to fall in June and July 2024. In addition, Vietnamese tourists have clear changes in their experience needs as well as preferred types of trips during different vacations of the year. Typically, during the summer, Vietnamese tourists are interested in outdoor experiences associated with nature (36.4% of tourists choose this as their favorite experience for this vacation).

Regarding travel budget, according to the survey results, the positive point is that travel is increasingly becoming an important activity for Vietnamese people. Specifically, 31% of tourists are willing to spend more on travel experiences and 45.6% of Vietnamese tourists maintain the same travel budget as before. Vietnam's outbound tourism market continues to show good growth potential during the peak summer travel season of 2024, creating opportunities for domestic travel businesses and international destinations. However, changes in travel behavior of the Vietnamese tourist market require destinations and businesses to have a more multi-dimensional approach based on understanding tourists.

According to VNA/Tin Tuc Newspaper

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