According to the Korea Institute of Corporate Reputation, New Jeans continued to be the number one boy group in terms of brand value in Korea in September. BlackPink and NMIXX were in second and third place, respectively.
New Jeans is the number one boy band in terms of brand value in Korea in September
According to data from a reputable research institute, New Jeans ranked first with a brand value index of 7,674,756, down 6.93% from the previous month but still maintaining a high position. Next in second place is BlackPink with an index of 4,475,289, up 6.39% from the previous month.
Analysis of the big data set shows that the most popular terms related to NewJeans this month are “feeling fresh,” “sexy,” and “cute.” On the other hand, analysis of the group’s keywords shows that “Super Shy,” “OST,” and “Billboard” are the most searched terms.
The youngest member of NewJeans is Hyein who is only 14 years old.
As one of the top Gen 4 Kpop girl groups today, NewJeans is not only the "king" of digital music in Korea but also a formidable rookie girl group in terms of digital music achievements in the international market.
Recently, New Jeans' music products have continuously topped the charts with scores surpassing those of other groups.
New Jeans is the first girl group under HYPE (the same company as BTS) and is the most successful K-pop girl group to debut, achieving fame within just one year of their debut.
In September 2023, NewJeans had two songs that topped the nationwide digital singles chart on Circle Chart with "Super Shy" and "ETA". Jungkook's "Seven" ranked third with a significantly lower score.
New Jeans debuted with the song "Attention" and became extremely popular a few months later with "OMG". Within just 1 year of their debut, the group has reached 1.8 billion views on YouTube, currently holding the record for K-pop artists with over 1 billion streams on Spotify, surpassing Lisa and Jungkook's achievements.
In addition to their musical achievements, all 5 members of New Jeans are global brand ambassadors for prestigious, internationally recognized fashion brands and have the potential to be as successful as BlackPink.
BlackPink's future plans have yet to be announced by YG Entertainment.
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