Apple is about to launch a cheap MacBook model using iPhone chip

Apple is expected to officially enter the low-cost laptop market in the first half of next year, with a MacBook using an iPhone chip to compete with Google Chromebooks.

According to Bloomberg , Apple's low-cost MacBook is designed primarily for students, businesses and regular users, serving the needs of web browsing, document creation or light multimedia editing.

The device is expected to help Apple expand its customer base in a segment that the company has previously almost "left open", while diversifying its product portfolio between the MacBook Air and MacBook Pro lines.

Apple is about to release a cheap MacBook under $1,000.

Accordingly, the low-cost MacBook model of "Apple" with code name J700, is currently in the testing and initial production phase with the participation of foreign component suppliers.

Apple is expected to officially launch the device in the first half of next year. Notably, this will be the first time the company uses an iPhone chip on a Mac computer model, instead of the custom M-series chips that are designed specifically for computers.

This move is considered a strategic step to cut production costs, while optimizing performance and energy to match the low-cost, compact, and battery-saving laptop direction that Apple is aiming for.

According to Bloomberg, Apple's low-cost MacBook model will use the smallest screen in the current Mac line, with a size of less than 13.6 inches - smaller than the MacBook Air.

The new laptop is expected to cost less than $1,000, thanks to the use of common components and cutting production costs. This price is considered a direct response by Apple to the dominance of Chromebooks, a line of devices that cost just a few hundred dollars and are popular in educational and corporate environments.

With competitive prices, advantages of macOS operating system, integrated physical keyboard and longer battery life than iPad, the new MacBook line is expected to strongly attract students and basic users - groups that previously had difficulty accessing Apple's computer ecosystem.

With the strategy of developing low-cost MacBook lines, Apple hopes to expand its user base and attract millions of new customers, especially in the US market, where the iPhone is almost saturated and dominates the majority of the smartphone market share.

Source: https://baoquocte.vn/apple-sap-ra-mat-mau-macbook-gia-re-dung-chip-iphone-333507.html