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Brad Pitt looks handsome at the age of 60 in the movie. Photo: F1 The Movie |
According to Deadline , F1 The Movie - a blockbuster about the racing world co-produced by Apple - had an impressive debut and is an affirmation of the appeal of movies with good original scripts.
Specifically, the film had an impressive debut with a revenue of 144 million USD worldwide and 55.6 million USD in the domestic market. This is also a record number for Apple Original Films and Warner Bros.
Unlike studios like Universal, which will promote blockbusters through their myriad entertainment channels, Apple has a strategy of marketing movies through users who own 2.2 billion Apple products.
In addition to the iPhone manufacturer, there are at least 33 global promotional partners for F1 The Movie . According to Deadline , the total global media value for this blockbuster has reached more than 100 million USD , in which the KFC brand in particular has organized the largest promotional program ever for a Hollywood movie.
F1 The Movie is a film directed by Joseph Kosinski, who was successful with the film Top Gun: Maverick . The project has the participation of veteran filmmaker Jerry Bruckheimer and famous F1 racer Lewis Hamilton.
In the film, Brad Pitt plays a veteran racer who returns to the track after many years of absence. Notably, the film was filmed live at actual F1 races, to increase the authenticity of the action scenes.
The F1 The Movie star couldn't hide his excitement as he described it as "the most vivid racing movie ever made".
Meanwhile, Tim Cook emphasized the role of technology in the production process, especially the ability to shoot high-speed footage with the iPhone. This is the device used to film the most scenes in the cockpit of the race car at very high speeds.
The film is receiving critical and popular acclaim, with 83% positive reviews from experts and 97% from audiences on the aggregator site Rotten Tomatoes.
Source: https://znews.vn/apple-thang-lon-voi-phim-dua-xe-brad-pitt-dong-chinh-post1564698.html
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