Billie Eilish sets another record with her unique album promotion strategy

After becoming the youngest person to win the Best Song category twice at the 2024 Oscars (for What Was I Made For ) , Billie Eilish recently revealed that her latest album will be released on May 17.

Hit Me Hard And Soft album cover

Considered the singer's boldest work to date, Hit Me Hard And Soft, as its title suggests, has the mission of "hitting" the listener's emotions in the strongest and gentlest way, both in terms of lyrics and sound.

According to the revelations, this is an album that crosses genres as well as challenges future music trends.   Billie shares that the album is a journey through a vast soundscape to immerse listeners in all the highest and deepest emotional ranges.

Like Beyoncé or Taylor Swift in the projects R ENAISSANCE or evermore , the singer revealed that this album will not have any opening single, but will be released with all 10 songs at once. She shared that this is a "collection" of very cohesive songs, ideally listening to the whole thing from start to finish.

Not stopping there, the female singer's team's promotions were also very surprising. Accordingly, Billie Eilish began to "tease" around the world with endless lyrics. In one unexpected night, she also added all 112 million followers on Instagram to become close friends, and shared the first images of the new album with these people.

The unique promotional strategy on Instagram of the female artist

This action created a stir on social networks, and immediately, Billie gained more than 7 million followers in just a few hours, becoming the character with the most followers increase in just 1 day on the above social network.

Like her previous projects, Hit Me Hard And Soft was written by Billie Eilish and FINNEAS, her brother – a longtime collaborator, who also produced the album. The album has 6 vinyl versions, produced with environmentally friendly materials and technology, embodying her views on reducing environmental pollution and combating climate change.

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