Mena OCOP Festival 2025: Honoring Vietnamese products, connecting tourism and trade

Taking place from May 16 to 25, the “Mena OCOP – Tourism Gifts 2025” festival is an initiative initiated by MENAS Group, marking a special highlight in the series of tourism promotion activities, promoting domestic consumption and spreading cultural and community values ​​of Ho Chi Minh City.

MENAS Group General Director Nguyen Duc Quynh (right cover) took leaders of the Ho Chi Minh City Department of Tourism to visit the "Mena OCOP 2025" festival.

The event has 50 booths from nearly 20 provinces and cities in the Eastern and Western regions of the South, providing a rich and diverse experience of products from agricultural products, handicrafts to culinary specialties.

Among them, the high-end supermarket Mena Gourmet is present with selected regional specialties; the typical OCOP area gathers prestigious brands such as Nang Com Phu Quoc, Viet Net, Vang Ban Me... introducing typical local products. The culture - tourism corner is managed by travel companies such as Thien Nhien, Trieu Hao, Thuan Phong, Kiwi, Vina Group, bringing a journey of discovery associated with identity and health care.

The event also featured a series of cultural performances, craft workshops, and culinary demonstrations from brands such as Royal Pearls, Nam Tuyen Ao Dai, and Madam Lam. The business connection area created opportunities for trade and expanded the market for OCOP products. In particular, Yum Food Village gathered more than 700 delicious dishes and the launch of V-Senses Dining - an authentic, contemporary Vietnamese cuisine restaurant with signature dishes from three regions, each dish a chapter of culture told through a delicate taste experience.

According to Deputy Director of Ho Chi Minh City Department of Tourism Le Truong Hien Hoa, Menas Group's initiative to organize a festival to promote tourism and stimulate consumption is a clear demonstration of the effective coordination between Ho Chi Minh City Department of Tourism and businesses in bringing Vietnamese products closer to tourists; in line with the orientation of the city's tourism industry on sustainable development, in which connecting OCOP products with travel, accommodation and trade services is a key priority.

People and tourists visit and shop at the festival.

Not only stopping at commercial - tourism, the festival also clearly demonstrates the ESG (Environment - Society - Governance) development orientation that MENAS Group is steadfastly pursuing. With the responsibility of spreading community values, MENAS has created conditions for hundreds of small and medium enterprises from regions to access urban markets, while building a connecting space for tourism - retail businesses to seek long-term cooperation opportunities, together developing the local economy in a sustainable way.

MENAS Group General Director Nguyen Duc Quynh said that Menas Mall Saigon Airport aspires to become a “sleepless center” of Ho Chi Minh City, as well as an ambassador for Vietnamese tourism and cuisine. He also proposed to coordinate with the Department of Tourism and businesses to build an OCOP product counter right at Mena Gourmet supermarket, as a commitment of MENAS Group in promoting Vietnamese products and contributing to spreading the image of Ho Chi Minh City tourism to international friends.

Coming to the festival, visitors also have the opportunity to receive valuable gifts through the lucky draw program with attractive prizes such as domestic and international tours, round-trip Vietjet Air tickets, shopping vouchers at Mena Gourmet Market supermarket, and high-class OCOP gift sets.

The event is open to all visitors. With a modern space, diverse cultural activities and profound community significance, the “Mena OCOP – Tourism Gift 2025” festival is not only a desirable tourism and trade destination, but also a testament to MENAS Group’s commitment to sustainable development and social responsibility in Ho Chi Minh City.

Dinh Thang

Source: https://doanhnghiepvn.vn/kinh-te/le-hoi-mena-ocop-2025-ton-vinh-san-vat-viet-ket-noi-du-lich-thuong-mai/20250520071347300