HEINEKEN Vietnam commits to sustainable development with Dong Thap in the new era

Recently, HEINEKEN Vietnam was honored to welcome the Dong Thap Provincial Leadership to visit and work at Tien Giang Brewery - one of the important production bases of leading beer brands. At the meeting, the company not only expressed its appreciation for the support from the local government, but also affirmed its commitment to accompany Dong Thap province in its comprehensive development in the new era.

Dong Thap province plays a key role in the development strategy of HEINEKEN Vietnam. Home to the Tien Giang Brewery, the province has always supported and facilitated production and business activities, thereby helping the enterprise grow and bring consumers diverse products such as Heineken, Tiger, Larue, BIVINA, and Strongbow every year, meeting the tastes of modern Vietnamese consumers.

Millions of HEINEKEN products are produced here every year, meeting the diverse tastes of Vietnamese consumers.

Typically, in recent years, the company has launched 25cl versions of premium beers, bringing trendy experiences closer to a wider range of consumers. At the same time, popular beers such as Bia Viet and Larue have also been focused on enhancing the enjoyment experience, thereby increasing the attractiveness for many customer segments. In particular, aiming to promote a culture of responsible drinking, Heineken 0.0 is being promoted and promoted as a pioneering and sustainable solution, demonstrating the company's strong commitment to this goal.

The diversity and flexibility in this product portfolio not only meets market demand but also helps the factory continue to be one of the leading contributors to the local budget. Along with the economic aspect, HEINEKEN Vietnam always strives to promote sustainable development to create positive impacts on the community and environment in Dong Thap. Notably, in 2024, the enterprise officially achieved the target of exceeding the water compensation level in the Tien River basin, which means that HEINEKEN Vietnam is returning more than 690 million liters of water per year to nature here - more than the total amount of water used in products and evaporated during the production process at the Tien Giang Brewery. This achievement is achieved through many water conservation initiatives implemented locally, contributing to protecting biodiversity and improving access to clean water for the community, building a solid foundation for long-term development.

HEINEKEN Vietnam team joins in taking care of trees in the Dong Thap Muoi protection forest and ecological reserve, contributing to reimbursing more than 690 million liters of water each year.

With a comprehensive sustainable development strategy to bring practical values to the economy, environment and society, HEINEKEN Vietnam is committed to continuing to maintain its contributions to Dong Thap and accompanying the province's growth in the new era.

HEINEKEN Vietnam is committed to maintaining its contributions to the locality, which has accompanied the business throughout its formation and growth.

Mr. Tran Minh Triet - Deputy General Director of HEINEKEN Vietnam - emphasized that the company will continue to cooperate closely with the Dong Thap provincial government to ensure stable production and business, support local employment and supply chains. Thereby, the company will also constantly innovate to bring long-term values to the community and people here, opening an era of prosperous and sustainable development with Dong Thap.

Source: https://baocantho.com.vn/heineken-viet-nam-cam-ket-cung-dong-thap-phat-trien-ben-vung-trong-ky-nguyen-moi-a189011.html