After being recognized as a provincial tourist area in 2020, Binh Lieu has made many breakthroughs in attracting visitors and tourism revenue. In 2023, the district welcomed over 150,000 visitors, with revenue of over 60 billion VND; in 2024, it increased to over 220,000 visitors, with revenue of nearly 200 billion VND; in the first 5 months of 2025, it reached over 84,800 visitors, an increase of 64.6% over the same period last year (CK), of which there were over 6,000 international visitors, with revenue of over 80.4 billion VND, an increase of 147.4% CK. Food, accommodation, transportation, and tour guide services have developed accordingly, helping people have more sources of income, converting their livelihoods from agriculture to service tourism. Homestay models, trekking tours, and cultural tourism villages have been formed, creating local jobs and preserving traditional cultural values.
The highlight of Binh Lieu tourism development is the harmonious combination between exploiting natural resources and preserving indigenous culture. Tay, Dao, San Chi villages are planned to become community tourism destinations, preserving the architecture of rammed earth houses, traditional costumes, folk festivals, such as palm waves, golden harvest festivals, and flower festivals... The district encourages wearing ethnic costumes in schools and offices 2 days/week, in order to preserve and spread cultural values into modern life.
The cultural space in Ban Cau (Luc Hon commune) and Luc Ngu (Huc Dong commune) is being planned into a cultural - tourist village, aiming to create a chain of unique products to attract tourists. OCOP products associated with agriculture, such as dong vermicelli, sturgeon, so flower, cinnamon, star anise... are included in the experiential tour, creating a closed circle in local economic development.
To retain tourists and increase their length of stay, the district focuses on investing in tourism infrastructure: Upgrading roads connecting Cao Ba Lanh, Khe Tien, Cao Ly; expanding more than 40 accommodation facilities, more than 1,000 accommodations. Although there are no 3-star hotels yet, the homestay system and ethnic specialty restaurants have initially met the basic needs of tourists.
The Hoanh Mo (Vietnam) - Dong Trung (China) border gate pair has opened up opportunities for border tourism development. Since the beginning of 2025, thousands of international visitors have entered through this border gate. Cross-border sports and cultural exchange activities have been organized, creating new highlights in the district's tourism products.
However, according to the assessment of the functional sector, despite many achievements, Binh Lieu still faces many difficulties: Tourism products are not diverse and deep enough, lacking typical symbols to build a brand. Tourists mainly come for short-term stays, lacking in-depth experiences, causing the accommodation rate and spending level to be low. Supporting infrastructure such as public toilets, parking lots, and signs are still lacking. The tourism workforce is mostly local people, weak in professional skills and marketing, and service operations. The promotion system is still isolated, lacking connections with digital platforms such as Booking, TripAdvisor, etc., causing the online presence of Binh Lieu tourism to not be commensurate with its potential.
In order for tourism to truly be a spearhead in the local socio-economic development, Binh Lieu is directing many groups of solutions, such as: Improving the quality of tourism products associated with culture, ecology and community; training professional tourism human resources; building a linkage mechanism between communes, forming an inter-regional tourism network; promoting the application of digital transformation in promoting and managing destinations...
The district calls for investment in key tourism projects, such as Khe Van waterfall eco-tourism area, Song Mooc - Khe Tien forest trekking route, community homestay model... to complete the tourism ecosystem, attract a stable flow of visitors, and extend the length of stay. International cooperation, especially with Fangcheng (Guangxi, China), is identified as a strategic direction. Through festivals and border tours, Binh Lieu hopes to become a new destination in the Northeast Vietnam - South China tourism corridor.
Source: https://baoquangninh.vn/binh-lieu-don-bay-phat-trien-tu-du-lich-3361414.html
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