Supermarket organizes a series of events connecting culture, tourism and promoting OCOP products

On May 31, 2025, Co.opmart Ben Tre implemented the program "Journey of Happiness" at the supermarket with outstanding activities such as cultural exchange, performing the art space of Southern amateur music recognized by UNESCO as an intangible cultural heritage as well as promoting local OCOP products and businesses. This is the biggest customer connection activity of the year for Saigon Co.op in general and Co.opmart Ben Tre in particular, joining the exciting atmosphere of the whole country celebrating the 80th anniversary of National Day.

“Journey of Happiness” is a meaningful campaign, organized on a large scale nationwide, spreading beautiful and profound stories about history, culture, and regional identity, towards the 80th anniversary of the National Day of the Socialist Republic of Vietnam.

At the same time, Saigon Co.op also celebrated the 29th anniversary of the Co.opmart supermarket system. Since its establishment, Saigon Co.op has been present, shared and contributed to every milestone of the country - as a close friend in daily life.

Because of these special things, the campaign "Journey of Happiness" was carried out from April 24 to May 31 with the determination to spread positive values to the community, an activity to continue 35 years of Saigon Co.op bringing happiness to Vietnamese families.

Being with the people of Ben Tre since 2008, Co.opmart Ben Tre has spent 17 years sharing joys and sorrows and wholeheartedly serving hundreds of thousands of families in the land of nine dragons.

Within the framework of the program at Co.opmart Ben Tre, hundreds of customers participated in cultural and artistic activities and interacted with amateur musicians, enjoyed coconut products, received free gifts of high-quality Vietnamese goods, took photos together and set a record of "Online Vietnam Map made from 50,000 happy smiles taken with the National Flag".

More specifically, for each happy photo recorded, Saigon Co.op will donate 5,000 VND to carry out social projects at the Center for Nursing War Invalids in Nghe An province.

In the form of a cross-Vietnam bus trip, the journey will stop at 50 stations, organizing exciting activities to attract customers to check in and take pictures with the Vietnamese flag and Ben Tre is the last stop to close the record-setting journey, opening up a happy and brilliant image of the map of Vietnam.

In addition to practical activities to spread the message of connecting the three regions, honoring Vietnamese goods and OCOP products, Saigon Co.op will work with local people to promote the cultural beauty and people of each region of the country such as gong dance in the Central Highlands, music exchange in the Phan Thiet coastal tourism area, recreating heroic history through art performances and exchanges with veterans in Quang Tri and many other special places...

The communication activity to attract people to participate in setting the record of "Online Vietnam Map made from 50,000 happy smiles with the National Flag" was also organized simultaneously on the online space ( https://hanhtrinhhanhphuc.com.vn/ ) to strongly spread the love for the homeland of the Vietnamese people, so that the national cultural identity is preserved and continued to many generations.

Through the event, Co.opmart Ben Tre contributes to Ben Tre province to affirm that the locality not only has river tourism but is also a new and attractive destination with diverse cultural and tourism activities to attract and retain tourists longer.

Along with the program "Journey of Happiness", Co.opmart Ben Tre offers millions of deals with discounts up to 50%; buy 1 get 1 free, good prices every day; collect stamps to redeem for exclusive RoyalVKB knife sets from the Netherlands along with practical gifts for customers when visiting and shopping at the supermarket.

Source: https://baoapbac.vn/xa-hoi/202506/sieu-thi-to-chuc-chuoi-su-kien-ket-noi-van-hoa-du-lich-va-quang-ba-san-pham-ocop-1044297/