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Black Friday: "Storm" of sales still doesn't attract customers

It was noted that on Black Friday, although the streets and shopping malls in Hanoi were covered with billboards offering discounts of up to 90%, the shopping atmosphere was still quiet, and consumers had difficulty finding items with real discounts.

Hà Nội MớiHà Nội Mới28/11/2025

At Aeon Long Bien Shopping Center, promotional banners were displayed along the walkways, and goods were displayed outside the lobby to attract customers. On Black Friday, Aeon Long Bien extended its opening hours by 30 minutes to 10:30 p.m. to accommodate shopping activities.

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Cosmetics are a product that attracts a lot of female followers, but purchasing power is not as strong as in previous years.

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Household appliances are a hot item on previous Black Fridays, but this morning saw very few buyers.

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On Ba Trieu Street, fashion stores attract attention with colorful billboards, but the number of buyers is still quite modest.

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Some people who come to this fashion street to shop said that the discounted items are quite difficult to choose.

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Located in central neighborhoods, Trang Tien Shopping Center, Vincom Ba Trieu Shopping Center... attract buyers with a series of signs introducing discount programs up to 80%, buy 2 get 1 free, buy 1 get 1 free...

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By noon, the number of shoppers increased. The famous shoe, sportswear , and fashion stalls were crowded with shoppers.

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The international fashion stall on the first floor of this shopping mall attracts a large number of shoppers. At the checkout counter, there are long lines of shoppers waiting their turn.

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However, overall, most of the stalls were quite deserted. Black Friday was once expected to be the biggest “sale hunting season” of the year, but after many years of being introduced to Vietnam, the heat seems to have faded.

Source: https://hanoimoi.vn/black-friday-bao-sale-van-khong-hut-khach-725004.html


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