Calvin Klein collaborates with Jennie to launch limited edition collection

Thursday, May 11, 2023 20:00 (GMT+7)
18 hours ago

Calvin Klein introduces the limited-edition Jennie for Calvin Klein collection, marking a collaboration with artist, brand ambassador and global icon Jennie Kim.

Inspired by Jennie’s everyday wardrobe essentials, the collection includes underwear, jeans, and T-shirts in fleece and knit designs, all with Jennie’s unique and personal touch. The pastel color palette and the iconic Calvin Klein logo, personalized by Jennie in handwriting, are recreated on essential styles in a unique and unprecedented way.

The Jennie for Calvin Klein collection is inspired by the singer's wardrobe essentials.

Jennie shared: “Working with Calvin Klein marks an exciting step forward in our partnership. The collection is a true reflection of my everyday style and is based in part on many of the brand’s iconic items. At the same time, these are also staples in my current wardrobe. I wanted to put my personal stamp on the designs through each shape, color palette, and details. I hope everyone will feel as comfortable and confident in these designs as I do.”

Jennie is confident when wearing the staple items in her wardrobe.

“Having worked with Jennie on a number of campaigns, we know she is a major influencer in fashion culture. Jennie’s unique personality, talent and style have a significant impact on global trends,” said Jonathan Bottomley, Calvin Klein’s Global Marketing Director.

Jennie is known to be a long-time fan of Calvin Klein. Therefore, Mr. Jonathan Bottomley hopes that the relationship between the two sides will be further strengthened, through integrating Jennie's unique fashion perspectives into the brand's products. He affirmed: "We believe this will be a collection that resonates strongly with fashion followers around the world , by blending Jennie's unique style with the most typical elements of Calvin Klein."

The collection combines Jennie's own style with Calvin Klein's signature elements.

Calvin Klein’s color palette doesn’t stop at classic black and white. The American fashion house’s “doors” are always open to all colors from rebellious to elegant such as Lilac, Chalk Bue, Desert… bearing a minimalist spirit and flexible shapes.

From bralettes combined with matching panties, bodysuits, tank tops to joggers, t-shirts, dresses and sweatshirts, all are made from soft materials, creating a feeling of ease of movement, aiming for the most optimal comfort. Besides, there are denim shirts and jeans from the 90s that are simple but full of personality; knitted shirts, dresses, denim bralette sets represent the trend and trendy style.

Calvin Klein's color palette doesn't stop at classic black and white.

Calvin Klein collaborated with Hong Jang Huyn - a Korean photographer - in this campaign to capture Jennie's most carefree and free-spirited moments. Through this, Calvin Klein also contributed to opening up the singer's poetic inner world with surreal images and videos . Thanks to this, viewers can step into Jennie's worldview, feel her sexy beauty and confidence.

In Vietnam, the Calvin Klein brand is exclusively imported and distributed by ACFC. You can shop the limited edition Jennie for Calvin Klein collection directly at Calvin Klein Saigon Centre (65 Le Loi, District 1, Ho Chi Minh City) and Vincom Ba Trieu (191 Ba Trieu, Hai Ba Trung District, Hanoi).

See more products on website acfc.com.vn or contact Facebook fanpage @acfcvietnam. Official stores are available at major shopping centers in Ho Chi Minh City, Hanoi, Hai Phong and Nha Trang.

Dak An

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