Digital transformation aims to innovate the content and form of press products

Technical Department ( Ninh Binh Newspaper and Radio and Television Station) broadcasts television programs.

At Ninh Binh Newspaper and Radio and Television Station, previously the two agencies Ninh Binh Newspaper and the provincial Radio and Television Station focused on promoting digital transformation and applying information technology to innovate the content and form of press products.

Towards comprehensive digitalization of production and publishing processes

For many years, the production and broadcasting of radio and television programs of the provincial Radio and Television Station (formerly) has been maintained periodically with 7 program frames, TV News Bulletin with an average duration of 170 minutes/day, 4 program frames, Radio News Bulletin with a duration of 60 minutes/day, producing 44 sections, columns, and entertainment programs.

Comrade Nguyen Ngoc Thu, Deputy Head of Technical Department (Ninh Binh Newspaper and Radio and Television Station) said: Previously, the graphic production process was mainly manual, heavily dependent on human labor and discrete software. Steps such as designing channel logos, animated graphics for news bulletins, and column effects often took a long time to process.

Since the digital transformation, the entire graphics production process has been significantly improved. Members of the Graphics Team are proficient in the Adobe Creative Cloud software suite (this is the core toolkit) with key tools that have helped the design-edit-broadcast process become coherent and unified.

Along with that is the flexible use of plugins, applications with integrated artificial intelligence (AI) to help save processing time, increase work efficiency. From the innovation, bold application of information technology of each officer and technician has contributed to establishing a digital workflow between departments: Editing, engineering, graphics, broadcasting, helping to reduce the average time to complete a graphic product for a television program by 15-20%.

In addition, news bulletins and special programs are supplemented with motion graphics and vivid infographics, which not only support the visual transmission of information but also create a professional and modern feel for viewers.

In particular, building a shared digital graphics database has helped other program production groups easily reuse and customize images to suit each content, while ensuring a consistent and modern television brand identity.

The highlight of digital transformation in the province's press agencies in recent years is also reflected in the effective use of systems, such as: Applications for editing, managing, and accepting radio and television programs, electronic information, CMS systems for managing printed and electronic newspaper content...

Thereby effectively implementing the process of sending news, editing-producing and publishing press works entirely on the internet environment, bringing convenience, speed, science and transparency to the "backstage" activities of the press agency.

Promote the development of digital content on social networking platforms

In recent years, the activities of the press and media have changed a lot to adapt to the digital transformation process and the rapid development of social networking sites. Ninh Binh Newspaper and Radio and Television Station are no exception. In particular, Ninh Binh Newspaper (formerly) has made remarkable progress in focusing on promoting and having a specific strategy to develop digital content on social networking platforms.

Journalist Do Thi Hanh (My Hanh), Head of the Print and Electronic Newspaper Editorial Department, said: Digital transformation has changed the way the press operates, from collecting and processing information to the way content is delivered to readers. Promoting the advantages of social networking platforms, the Print and Electronic Newspaper Editorial Department has focused on optimizing technology to produce press products with graphics, design, and images to adapt to social networking platforms, digital platforms, and websites, taking advantage of digital platforms to "connect" information. Thereby contributing to innovating the content and form of expression of press works, attracting readers.

Following closely the leadership and direction of the Provincial Party Standing Committee, the Provincial Party Standing Committee, the propaganda orientation of the Provincial Party Committee's Propaganda and Mass Mobilization Department and practical life, the Editorial Board of Ninh Binh Newspaper and Radio and Television Station has focused on leading and directing the implementation of tasks, focusing on continuing to innovate content and improve the quality of propaganda work on two printed and electronic newspapers.

In particular, Ninh Binh Electronic Newspaper continues to receive investment attention from the province to gradually upgrade and improve its interface and infrastructure, and operate stably with increasingly scientific form and content, providing quick, accurate, continuous and timely information.

The Editorial Board has directed specialized departments to focus on research and learning to create multimedia press products such as: Emagazine, Infographic, video /clip... contributing to diversifying forms of propaganda on electronic newspapers, increasingly attracting readers. In particular, facing the strong development of social networks, not standing outside, Ninh Binh Newspaper has taken advantage of digital platforms to promote the activities of fanpages, channels, and accounts on social networking platforms such as: Facebook, Zalo, Youtube, receiving the attention of readers with many visits, likes and shares.

From 2023, Ninh Binh Newspaper will develop more radio/podcast formats on the e-newspaper and distribute content to 3 digital platforms: Google Podcast, Spotify, Apple Podcast with 2 channels "Stories from the Ancient Capital", "Ninh Binh Ramblings", contributing to diversifying content and forms on the e-newspaper, with increasing access and interaction. According to the SimilarWeb evaluation website compiled by ONECMS, Ninh Binh e-newspaper is regularly in the TOP 20 local Party newspapers with the highest traffic nationwide...

Currently, the implementation of the policy of merging press agencies is in accordance with the conclusion of the Politburo, the Secretariat, and the Central Steering Committee on summarizing the implementation of Resolution No. 18-NQ/TW. Ninh Binh Newspaper and Radio and Television Station are well aware of the need to constantly innovate and create, in line with the trend of media convergence, media digitalization, and the trend of integrating press-information technology-telecommunications to diversify forms of information transmission, increase interaction, and reach closer to the public, especially the younger generation.

Article and photos: Bui Dieu

Source: https://baoninhbinh.org.vn/chuyen-doi-so-nham-doi-moi-noi-dung-hinh-thuc-cac-san-pham-234429.htm