The first community tourism product has achieved 5-star OCOP

Accordingly, there are 21 products in the Food group that have achieved 5-star OCOP quality, including: Dinh tea of ​​Hao Dat Tea Cooperative (Thai Nguyen); Ba Che yellow flower tea of ​​Dap Thanh Forestry Products Trading Joint Stock Company (Quang Ninh); Thanh Ba purple bud tea of ​​UT Tea Investment and Development Company Limited (Phu Tho); Clean rice noodles from Hung Lo village of Hung Lo Rice Noodle Cooperative (Phu Tho); Ready-to-cut sour bamboo shoots of Kim Boi Joint Stock Company (Hoa Binh); Instant dried bamboo shoots of Kim Boi Joint Stock Company (Hoa Binh); Le Gia fish sauce of Le Gia Food and Trading Service Company Limited (Thanh Hoa); Khe Sanh Coffee (Khe Sanh Coffee, 100% Arabica coffee powder) of Khe Sanh Agricultural Products Cooperative (Quang Tri); Quy Thu grilled coconut cake of Quy Thu Production and Trading Company Limited (Quang Nam); Tri Tin dehydrated seaweed of Tri Tin Company Limited (Khanh Hoa); Phuong Di honey of Phuong Di Bee Honey Cooperative (Gia Lai); High-class Dak Lak Macadamia nuts of DAMACA Nguyen Phuong Joint Stock Company (Dak Lak province); Kien Cuong civet coffee of Kien Cuong One Member Co., Ltd. (Dak Lak); Super thin rice paper of Tan Nhien Co., Ltd. (Tay Ninh); Thick palm sugar of Palmania Joint Stock Company ( An Giang ); Palm sugar seeds of Palmania Joint Stock Company (An Giang); Palm sugar powder of Palmania Joint Stock Company (An Giang); Soursop tea of ​​Travipha Co., Ltd. (Tien Giang province); Boneless and spiced snakehead fish of Ky Nhu Cooperative (Hau Giang province); Dried purple sweet potatoes of Dong Phat Food Co., Ltd. and Freeze-dried durian of Sau Ri Co., Ltd. (Vinh Long province).

Meeting of the Central OCOP Product Classification Council, Phase 3, 2024.

The group of medicinal herbs and medicinal products has 2 products: Health protection food Cao Ca Gai Leo of An Xuan Organic Medicinal Herbs Company Limited (Quang Tri); Health protection food SAPHRATON of Sam Sam Company Limited ( Quang Nam )

Handicraft group has 1 product which is bamboo and rattan table lamp of Duc Phong Company Limited ( Nghe An ).

The group of community tourism services, ecotourism and tourist attractions includes 2 products: Tay ethnic cultural tourism in Thai Hai village of Thai Hai Company Limited (Thai Nguyen); Ecohost Hai Hau of ECOHOST Consulting and Investment Joint Stock Company (Nam Dinh)

Two OCOP products were evaluated and ranked as 5-star OCOP products by the Council in 2024.

Speaking at the opening of the meeting, Deputy Minister of Agriculture and Rural Development Tran Thanh Nam said: Currently, OCOP products are popular with consumers, some provinces and cities have sent official dispatches to departments and agencies requesting to use OCOP products as gifts during holidays and Tet. Thus, it can be seen that the reputation, quality and design of OCOP products have been recognized and strongly developed by local authorities at all levels.

According to Deputy Minister of Agriculture and Rural Development Tran Thanh Nam, OCOP products when introduced to the international market are also highly appreciated by international friends, many products are not enough to sell. In the coming time, OCOP products will continue to target the US, Dubai, Japan markets and produce according to orders from supermarkets in the US.

As one of the units persistently pursuing OCOP quality standards, Mr. Le Anh, Director of Le Gia Food and Trading Service Company Limited, shared: Products recognized as National 5-star OCOP must meet many criteria, including promoting the local agricultural product chain, demonstrating indigenous cultural characteristics, converging high standards and exporting. The fact that Le Gia fish sauce is ranked as 5-star OCOP not only affirms the quality standards, but is also the result of a clear development orientation, combining scientific and technological innovation and quality management.

“Being awarded the OCOP title is both an honor and a great responsibility for us. OCOP is not only about the quality of the product, but it also represents the community factor and social impact of the product. We will always try to attach ourselves to our homeland, accompany and promote the local community and the value chain of our hometown agricultural products.

“Despite facing many difficulties, the company is still making efforts to spread and promote the unique traditional culinary culture of the Vietnamese people… determined to bring OCOP products far and wide, exporting them internationally,” Mr. Le Anh added.

Tourists participate in the experience and visit the 5-star OCOP product process at Le Gia Food and Trading Service Company Limited.

Notably, in this product evaluation and classification round, for the first time, a community tourism product was ranked 5-star OCOP by the Evaluation Council. This is a new point in the development of national OCOP products.

Ms. Bui Thi Nhan, Director of Ecohost Investment Consulting Joint Stock Company, said: Ecohost has been recognized by the People's Committee of Nam Dinh province as a 4-star rural tourism OCOP product in 2020. Despite being affected by Covid-19, the model still develops and cooperates with the best homestay families. Along with the highlight of being a typical new rural district of the country, Ecohost has brought domestic and international tourists to experience the real life in the livable countryside of Hai Hau.

Participating in the Ecohost community tourism model, visitors can experience good accommodation, cultural life, customs and colors of the indigenous people.

“In the near future, Ecohost will expand nationwide, finding unique features of each product and each locality to include in the tour experience for guests. Ecohost will go to places where tourism has not been developed to create new tourism products for Vietnam,” said Ms. Nhan.

To date, the country has had 14,642 OCOP products with 3 stars or more (an increase of 3,586 products compared to the end of 2023), of 8,086 OCOP entities. Of which, 79 new products have met standards and been recognized as OCOP at the national level; 9 products have been re-recognized.

Joining Ecohost's community tourism tours, visitors can experience and learn about the culture and life of indigenous people.

According to the report of the Central Office for New Rural Area Coordination, in 2024, the Ministry of Agriculture and Rural Development chaired and coordinated with central and local ministries, branches to organize many exhibitions such as: Promotion space, connecting OCOP products associated with regional tourism activities; Festival connecting OCOP products in the Mekong Delta region 2024; Exhibition and conference connecting OCOP products, handicrafts at the International Fair of LifeStyle decorations and gifts in 2024 in Ho Chi Minh City; Exhibition of OCOP export products in 2024.

2024 is the first year that the Ministry of Agriculture and Rural Development organizes a space to introduce and connect rural industry products and OCOP products at the International Fair of Handicrafts and Agricultural Products in Italy. The fair has the participation of more than 10,000 booths from more than 100 countries around the world. This is an opportunity for Vietnamese rural industry products and OCOP products to be known to many international friends.

In a general assessment of OCOP products, Deputy Minister Tran Thanh Nam commented: OCOP products are all produced and processed in line with local advantages and strengths; have beautiful packaging and designs, suitable for product characteristics, exploit cultural values, and have the capacity to develop the market.

“However, to increase the value of OCOP products, the subjects need to continue to improve and enhance product quality, instructions on the origin of the products associated with the advantages, values ​​and identity of the locality. Pay attention and care to environmental protection, fully implement regulations on environmental protection in production and business activities,” Deputy Minister Tran Thanh Nam emphasized.

Source: https://danviet.vn/da-co-san-pham-du-lich-cong-dong-dau-tien-dat-ocop-5-sao-20250116173948554.htm