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| Processing octopus for export at Dong Duong Seafood Processing Joint Stock Company (Vung Tau City). Photo: NGOC MINH |
In the directive, the Prime Minister requested ministries, agencies and localities to continue implementing tasks and solutions to promote domestic and foreign trade to boost trade activities in 2025, including: Promoting trade promotion activities to serve exports, increasing the market share of Vietnamese goods in traditional markets and markets with FTA/CEPA with Vietnam, while expanding and diversifying export markets, reducing dependence on some high-risk markets.
Carry out trade promotion activities to import reasonably and effectively in accordance with production and business requirements.
Strengthen domestic trade promotion, implement focused promotional programs, connect supply and demand, promote the campaign "Vietnamese people prioritize using Vietnamese goods", promote trade promotion activities and distribute goods via digital platforms, support the provision of market information, and provide legal advice to businesses to open up the domestic market.
Diversify trade promotion programs
In addition to the above general tasks, the Prime Minister also assigned specific tasks to each ministry, agency and locality. In particular, the Ministry of Industry and Trade shall preside over and closely coordinate with ministries, sectors, localities and industry associations to implement national-level tasks and solutions on trade promotion to maintain export growth and ensure domestic supply and demand balance. Specifically, it shall preside over the development and promulgation of a master plan for the national-level trade promotion program for the 2025-2030 period according to regulations.
The Ministry of Industry and Trade presides over and coordinates with agencies and organizations to strengthen the implementation of diverse and effective trade promotion activities to serve import and export. Effectively deploy and diversify large-scale, in-depth trade promotion programs for each industry in key markets such as the EU, the United States, China, Japan, Korea, ASEAN, India, the Middle East, Africa and Latin America... Strengthen the organization of trade promotion programs for Vietnamese products with strengths in markets with FTA/CEPA with Vietnam, niche markets and new markets such as: Halal product market, Saudi Arabia, Egypt, UAE, Brazil, North African market... Strengthen trade promotion for high-tech products, especially in the fields of semiconductor technology, artificial intelligence, automation, machinery, equipment and components, renewable energy.
Direct the system of Trade Offices, Trade Promotion Offices, and Vietnamese Product Introduction Centers abroad to increase support for Vietnamese enterprises in providing information, market consulting, connecting exporters, importers, and distributors in the local market, promoting products and brands. Expand the implementation of promoting programs and products achieving the Vietnam National Brand and support enterprises in building a systematic brand strategy, protecting intellectual property in foreign markets.
Preside over and coordinate with ministries, localities, and industry associations to select and develop key product groups associated with the National Brand and promote promotion through exhibitions, diplomatic and cultural events, and digital platforms to enhance the value and position of Vietnamese products in the international market.
Promote trade promotion activities to serve selective imports of input materials, components, equipment, and technology for production, to support domestic enterprises to improve production capacity, increase product value for export, and contribute to balancing the trade balance in major markets such as the United States and the EU.
Strengthening trade promotion, regional and industry linkages
The Ministry of Industry and Trade presides over and directs the implementation of trade promotion activities to develop the domestic market, including strengthening the implementation of regional and industry-linked trade promotion activities in the consumption of domestic products, national and regional trade fairs and exhibitions, developing models of "supply-demand connection", "mobile Vietnamese goods fairs", "bringing Vietnamese goods to rural areas, industrial parks, and remote areas" to expand market coverage.
Effectively organize nationwide promotional programs during low consumption months and the end of the year with practical, creative forms that are suitable for new consumption trends, ensuring consumer rights according to the law.
Signing market opening agreements
The Prime Minister requested the Ministry of Foreign Affairs to closely monitor the situation, proactively research and evaluate new developments in the world and regional economic situation; emerging trade and investment trends; proactively approach, grasp, analyze and evaluate trade policy adjustments of partners; promptly advise on policies, propose appropriate responses, detect and take advantage of opportunities to promote market diversification, product diversification, supply chain diversification, and promote trade and export.
Focus on integrating and creating conditions for signing agreements to open markets for Vietnamese goods, expanding bilateral and multilateral trade commitments.
The Ministry of Foreign Affairs will coordinate with the Ministry of Industry and Trade to study the possibility of establishing new Trade Promotion Offices in key markets to expand the system of trade promotion agencies and support Vietnamese enterprises in foreign markets.
Applying sustainable agriculture standards
The Ministry of Agriculture and Environment shall coordinate with the Ministry of Industry and Trade and localities to review and adjust the agricultural production structure to suit the needs of the domestic and export markets. Strengthen guidance for enterprises, cooperatives and farming households to apply sustainable agricultural standards (VietGAP, GlobalGAP, etc.), traceability and international standards to improve access to foreign markets.
Coordinate with the Ministry of Industry and Trade to implement trade promotion programs for agricultural products, especially in the markets of the Middle East, Africa, Latin America, South Asia, ASEAN and member countries of CPTPP, EVFTA and other FTAs.
Guide businesses and localities in applying green, clean, and sustainable environmental standards to meet the requirements of high-end markets and reduce risks from technical barriers and carbon taxes; coordinate with the Ministry of Industry and Trade and industry associations to support and train farmers, cooperatives, and agricultural enterprises to access and develop e-commerce.
Promote cultural-tourism promotion activities combined with trade promotion
The Prime Minister requested the Ministry of Culture, Sports and Tourism to promote national culture and tourism combined with trade promotion through international cultural, culinary and tourism events. Support localities and businesses to exploit cultural elements and local identities to build export product brands (such as OCOP products, handicrafts).
The State Bank of Vietnam directs credit institutions to simplify credit procedures to facilitate people and businesses to access bank credit capital.
The Ministry of Finance coordinates with the Ministry of Industry and Trade and relevant ministries and branches to review, arrange and increase financial resources for trade promotion activities and brand promotion for Vietnamese enterprises and export products.
Promoting digital transformation
The People's Committees of provinces and centrally run cities shall proactively coordinate with ministries, branches and industry associations to carry out trade promotion activities, develop markets, attract and expand production and business investment of enterprises... to create new production capacity, ensuring the supply of high-quality goods to meet the requirements of the export market and the needs of the domestic market.
Industry associations closely coordinate with the Ministry of Industry and Trade and other ministries, sectors and localities in implementing domestic and foreign trade promotion programs; proactively propose trade promotion contents according to industry characteristics to integrate into national programs.
Proactively participate in and promote digital transformation in industry trade promotion activities, including the application of e-commerce platforms, digital marketing logistics, and data analysis tools to support businesses in effectively reaching customers.
LAN DUC
Source: https://baobariavungtau.com.vn/kinh-te/202506/da-dang-hoa-thi-truong-nang-tam-thuong-hieu-viet-1045690/
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