Da Nang and Hue join hands to promote tourism in Malaysia and Indonesia

DNVN - On August 26-27, the Department of Culture, Sports and Tourism of Da Nang in coordination with the Department of Tourism of Hue organized a program to introduce Central Vietnam tourism 2025 in Kuala Lumpur (Malaysia) and Jakarta (Indonesia).

With the message “One Destination, Endless Experiences”, the program introducing Central Vietnam tourism in 2025 in Malaysia and Jakarta, Indonesia attracted the participation and companionship of more than 20 typical tourism businesses from Da Nang and Hue.

Roadshow introducing Central Vietnam tourism 2025 in Kuala Lumpur (Malaysia) on August 26.

Director of the Da Nang Tourism Promotion Center Nguyen Thi Hong Tham said that recently, the city's tourism industry has coordinated with the central region's localities to organize many programs to introduce and promote tourism in Malaysia and Indonesia. These activities have contributed to attracting a significant increase in the number of visitors from these two markets to Da Nang and the central region.

In particular, Da Nang recorded outstanding results: Malaysia is continuously in the top 10 international tourist markets of the city in the period of 2023 - 2024. The Indonesian market achieved impressive growth, in the first 6 months of 2025, Da Nang welcomed 27,339 visitors, an increase of 25% over the same period last year.

Malaysia is currently one of Da Nang’s leading international markets, with 35 flights per week operated by Air Asia, Malaysia Airlines and Batik Air, connecting Kuala Lumpur and Da Nang directly. Vietjet Air is also expected to launch this route from October 2025.

The survey results of the needs and tastes of Malaysian tourists show that the products favored by travel agencies and tourists in Central Vietnam are Hoi An ancient town, Sun World Ba Na Hills, Da Nang beach, iconic bridges, the Hue Monuments Complex, Ngu Hanh Son scenic spot, My Son temple complex, culinary tours and golf.

Enhance business connections through B2B sessions.

Attending the roadshow introducing tourism in Central Vietnam on August 26 were about 100 guests from Malaysia, including representatives of the Vietnamese Embassy in Malaysia, tourism management agencies, Malaysian tourism and travel associations, airlines, businesses and the press.

The main content of the program is to introduce new tourism products of Hue - Da Nang and organize a session to exchange and connect B2B partners. Many Malaysian tourism businesses attended the program to learn more information about new tours, routes, list of trusted partners, policies and incentive programs, and experiences about new tourism products in Da Nang and Hue.

Malaysian tourism partners also hope that the two localities will soon add more Halal-friendly facilities; information about new tourism products, especially after the tourism space of Da Nang City is expanded after the merger.

As planned, on August 27, the program will continue to take place in the capital Jakarta (Indonesia). The main content is that the Department of Culture, Sports and Tourism of Da Nang and the Department of Tourism of Hue will connect with partners and airlines of Indonesia to promote the opening of flights from major cities of Indonesia to Central Vietnam.

Jakarta – the capital and megacity of Indonesia with over 34 million people, with a GDP per capita of over 21,000 USD, is one of the most populous cities in the world. With a developed global aviation network and increasing international tourism demand, Jakarta is considered a potential market to promote the opening of direct flights to Da Nang.

Hai Chau

Source: https://doanhnghiepvn.vn/kinh-te/da-nang-hue-dong-hanh-quang-ba-du-lich-tai-malaysia-va-indonesia/20250827075154383