Voice of Vietnam instructs journalist members on how to produce digital products

The training session aims to improve the professional skills and journalism skills of officials and members of the VOV journalists in the new situation. According to VOV Deputy General Director Pham Manh Hung: The activities of the press and media have changed a lot to adapt to the digital transformation process and the rapid development of social networking sites. Therefore, VOV reporters and journalists also need to keep up with the trend of updating social information and produce concise and attractive press products to post on digital platforms and social networking platforms in order to bring official news to social networks as quickly as possible.

Vietnam Famous Newspaper guides members how to produce products image 1 — Training session on the topic “Trends and methods of producing digital products”. Photo: VOV

At the training session, experienced journalists and reporters shared about the current trend of information reception in society; ways to produce concise, succinct digital products that attract listeners and viewers on social networking platforms; the importance of headlines and clickbait; how to use convenient, easy-to-use yet effective working equipment for a digital product.

Journalist Pham Thu Hien, Center for Digital Content Production and Development (Vietnam Television) shared: the current trend of updating information is gradually shifting from watching television to digital social networking platforms, especially for young people. Therefore, it is necessary to have digital products with concise information and attract the attention of the community on social networks such as: Facebook, Zalo, Instagram, YouTube... before putting all of those press products on television and newspapers.

“To attract viewers and listeners, the most important thing is that the story needs to address stories that people are interested in, that are pressing social issues, but the way it is presented must have a youthful vibe, and be presented in a way that young people are interested in. We must promote promotional content and best cuts so that the audience can watch the promotional content again on television,” said journalist Pham Thu Hien.

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