How to awaken the night economy and night tourism in Nha Trang?

Currently, economic and tourism activities at night in Nha Trang City (Khanh Hoa Province) are still poor, while the room and advantages for development in this coastal city are still very large.

International tourists strolling at Tran Phu night market (Nha Trang city, Khanh Hoa province) - Photo: TRAN HOAI

Nha Trang is a bustling coastal tourist city, but according to economic and tourism experts, this destination still lacks night tourism products while its potential is huge.

Not taking advantage of the opportunity to "take money" from tourists at night

Tourists drink beer and enjoy European-style dishes at a restaurant located on the coast of Nha Trang - Photo: NGUYEN HOANG

Dr. Nguyen Ba Hung - Head of the Faculty of Economics and Management at the University of the Pacific - said that Nha Trang is an interesting tourist destination during the day. However, at night, tourist activities only revolve around night markets, renting cyclos for a walk, or eating seafood, karaoke...

To develop the night economy and night tourism in Nha Trang, Mr. Hung said there are four factors that this coastal city can do, including: expanding the network connecting destinations; integrating technology application infrastructure; diversifying entertainment - cultural activities and marketing - brand building.

According to him, Nha Trang can completely build a Nha Trang Night Tour Bus tourism system following the Hop On - Hop Off model (a flexible and convenient tour combining transportation and sightseeing of prominent routes).

For example, tourists come to Tram Huong tower to visit and experience for 1 hour, then continue to take the bus to Do theater to watch a play for 2 hours, then return to the city center. During the trip, the bus must let tourists listen to audio advertisements in many languages ​​of destinations in Nha Trang.

To diversify entertainment and cultural activities in Nha Trang at night, Mr. Hung gave an example that the Do theater could organize more artistic activities using modern technologies such as 3D, AR... so that visitors could have new experiences about Nha Trang culture.

According to Mr. Hung, expanding the night market in Nha Trang is also a factor to develop the economy and night tourism in this city, such as clear planning, highlighting areas such as seafood, agricultural products, traditional products...

"Obviously, when comparing famous tourist cities like Phuket and Pattaya (Thailand), the night markets in these places are more famous and have more highlights than the night market in Nha Trang. Nha Trang can absolutely do better than that. Nighttime is the time when tourists spend money, so it is necessary to create space and time to meet that need," he said.

Coming to Nha Trang, just thinking about beach tourism is not enough.

The first night beach in Nha Trang City (Khanh Hoa Province) - Photo: PHAN ANH

"Nha Trang is a great destination. However, when tourists ask what to do in Nha Trang, most of them only think of beach tourism," said Mr. Hung, adding that this is not enough.

Nha Trang needs to develop more promotional ideas, for example, when tourists are on the plane, there will be a film about Nha Trang, there will even be a QR code to register for a tour... thereby creating a new feeling for tourists.

Sharing the same view, Associate Professor Dr. Le Chi Cong - Head of the Tourism Department of Nha Trang University - said that at night, tourists tend to spend more on value-added services at tourist destinations such as dining, entertainment, and shopping.

However, currently night tourism in Nha Trang still focuses on the night market model in the Tran Phu bridge park area.

Some night activities have initially met the needs of tourists and local communities, but there are still limitations in terms of policies, operating hours, product diversity and quality.

In addition, to develop the economy and night tourism, Nha Trang has developed a model of bicycle rental, smart lockers, combining many services such as night beaches, enjoying music...

"If the night beach system is well developed, it will open up more space for developing accompanying services such as entertainment, shopping, and night dining," said Mr. Cong.

Mr. Cong also said that it is necessary to promote the development of human resources to serve the development of night tourism, for example, organizing training courses for local communities and workers participating in night tourism activities with necessary tourism knowledge and skills.

Nha Trang has its first night beach

Marina Beach Club Nha Trang has just launched a night beach, opening up a new space for nighttime entertainment activities for locals and tourists.

This beach is located in the Ana Marina marina area of ​​over 3 hectares, equipped with lighting systems both on shore and underwater, open until 10pm every night.

According to the Nha Trang - Khanh Hoa Tourism Association, the opening of the night beach not only expands the tourism service hours, but also contributes to increasing the attractiveness of the destination, encouraging tourists to extend their entertainment time when traveling in Nha Trang.

NGUYEN HOANG

Source: https://tuoitre.vn/danh-thuc-kinh-te-dem-du-lich-dem-o-nha-trang-cach-nao-20250612172709233.htm