In the vibrant flow of history and modernity, Dien Bien , the land marking the glorious feats of the nation, is gradually transforming strongly to become the most attractive cultural - tourist destination in the Northwest region.
From heroic memories to colorful festivals in the Northwest
The series of activities to celebrate the 80th anniversary of the August Revolution and National Day September 2, especially the Festival "Quintessence of the Northwest - Dien Bien 2025", not only has historical significance but is also a golden opportunity for Dien Bien to affirm its position on the national and international tourism map.
In the sacred atmosphere towards the 80th anniversary of the August Revolution (August 19, 1945 - August 19, 2025) and National Day September 2, Dien Bien province has launched a series of large-scale events spanning from July to the end of September.
The most prominent highlight is the Festival “Quintessence of the Northwest - Dien Bien 2025” taking place from August 29 to 31 in Dien Bien Phu ward - the heart of the historical land.
The festival is a convergence of culture, art, tourism and community. With a series of activities such as cultural exhibitions of ethnic groups in the Northwest, street festivals, regional culinary spaces, introduction of OCOP products, art exchange programs and tourism promotion conferences, this event has created a lively concert with the spirit of the Northwest imbued with its identity.
The opening art program of the 2025 Northwest - Dien Bien Quintessence Festival took place on the evening of August 29, at Dien Bien Provincial Stadium; expected to be broadcast live on Vietnam Television and relayed on Radio - Television stations of provinces and cities.
The opening ceremony was elaborately staged, a subtle combination of tradition and modernity, with the participation of artists and art troupes from many localities.
The iconic performances will recreate the natural beauty, heroic history and rich cultural identity of the Northwest region. The highlight of the opening night is the spectacular fireworks display, creating a strong visual impression, opening a series of exciting activities within the framework of the Festival.
The Northwest Essence Street Festival, on the evening of August 30 at Vo Nguyen Giap Street (the area from 7.5 Square to the Dien Bien Phu Victory Monument Ceremony Ground) will bring a colorful artistic space.
With parades, folk song and dance performances, traditional costumes and folk crafts such as embroidery, brocade weaving, beeswax pattern making, rice cake pounding..., the quintessential beauty is preserved through many generations.
The street space will turn into an open cultural stage, where visitors and locals can directly interact, experience, and feel the depth of highland culture.
In particular, on August 31, the Conference on Promoting, Advertising and Developing Tourism in the Northwest - Ho Chi Minh City will take place, promising to create new impetus for regional connectivity and connecting investment resources for sustainable tourism development.
The conference is an opportunity for the 8 expanding Northwestern provinces and Ho Chi Minh City to promote, advertise, and introduce tourism development potential, new tourism products and services, typical tourist destinations, events, and tourism stimulus programs.
Thereby, orienting tourism development linkage between the expanded Northwestern provinces and Ho Chi Minh City in 2025.
Proposing solutions to promote linkages and cooperation in tourism development between the extended Northwestern provinces and Ho Chi Minh City; improving the efficiency of exploiting air routes connecting Ho Chi Minh City and Dien Bien province and vice versa.
Promoting the image of "Dien Bien - Safe, friendly, attractive"
The Festival “Quintessence of the Northwest - Dien Bien 2025” is also an event to promote the image of Dien Bien as a “Safe - Friendly - Attractive” destination.
The province has carefully prepared everything from infrastructure, security, communications to experiential activities, helping tourists not only come, but also want to come back, and spread the value of Dien Bien through each journey.
In addition to the main programs, many other diverse activities will also be held from August 29-31 at 7.5 Square, bringing exciting experiences to residents and visitors.
Typical activities include displaying and introducing unique tourist destinations of the extended Northwestern provinces and Ho Chi Minh City with the participation of localities, inviting embassies of several countries in Hanoi, international organizations in Vietnam, and inviting the northern provinces of Laos.
Northwest culinary festival with the participation of localities, inviting embassies of several countries in Hanoi, international organizations in Vietnam.
Beautiful photo exhibition of Northwest Colors tourism, displaying and exhibiting beautiful photos introducing development potential, tourist destinations, traditional cultural identity of the extended Northwest provinces, Ho Chi Minh City.
Organize an art exchange program with performances of folk songs, folk dances, folk music, and performances of traditional musical instruments... to introduce the land, people, and unique and attractive culture with the participation of art troupes from 8 provinces of the Northwest and Ho Chi Minh City.
Performances and exchanges from the provinces of Northern Laos; Pu'er city and Yunnan province (China); Saint Petersburg city (Russian Federation); Chiang Mai province (Kingdom of Thailand); Embassies of several countries in Hanoi...
Solutions to attract tourists to Dien Bien
It can be seen that Dien Bien possesses many special potentials that not every locality has. However, to make a breakthrough in the coming period, in addition to organizing programs such as the Festival "Quintessence of the Northwest - Dien Bien 2025", the province needs to synchronously deploy groups of solutions.
In particular, Dien Bien needs to promote digital communication and destination brand positioning more.
Specifically, building a comprehensive communication campaign for Dien Bien tourism, taking the "Quintessence of the Northwest" Festival as a fulcrum, and investing in digital platforms (multilingual website, digital map, social networking platform, smart tourism application).
Telling stories about destinations with high-quality images and videos, associated with reputable KOLs and travel bloggers, is an effective way to create a viral effect.
Developing unique and experiential tourism products by designing specialized tours associated with historical, cultural and natural values such as: "Following the historical footsteps of Dien Bien Phu" tour, Thai - H'Mong cultural experience tour in pristine villages, green tours combining ecology - agriculture, trekking Pha Din - Ta Xua.
Each product needs to be designed from the perspective of the tourist experience, especially young people and international tourists.
Strengthen regional connectivity and international cooperation, continue to promote the connecting role between the 8 expanded Northwestern provinces, especially in infrastructure connection, product synchronization and joint organization of promotional events.
Besides, it is necessary to establish cooperation programs with Laos, Thailand, and China through Tay Trang border gate, a special advantage of Dien Bien in developing cross-border tourism.
Focus on investment in tourism infrastructure and human resources. Dien Bien needs to re-plan key destinations according to green and smart criteria, while prioritizing investment in connecting transport infrastructure and medium- to high-quality accommodation services.
It is necessary to train local human resources to meet international standards, prioritizing young people with the ability to communicate, explain, and organize events.
From the symbol of victory in the past, Dien Bien is continuing its epic with a new vision - a vision of peace, development and global connection. The Festival "Quintessence of the Northwest - Dien Bien 2025" promises to be a cultural meeting place, a fulcrum for Dien Bien tourism to truly "take off".
Source: https://baovanhoa.vn/van-hoa/dien-bien-quang-ba-diem-den-tu-tinh-hoa-van-hoa-tay-bac-157590.html
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