DKSH accompanies Lipton tea market expansion in Vietnam | Entrepreneur

A trusted partner for many companies seeking to grow their business in Asia and globally, DKSH’s consumer goods business has officially established a partnership with Lipton Teas and Infusions (Lipton) to increase product coverage across the Vietnamese market. Accordingly, DKSH will provide a full range of business support services including marketing, sales, logistics and distribution services for the entire Lipton product portfolio.

DKSH đồng hành mở rộng thị trường cho trà Lipton tại Việt Nam - Ảnh 1.

With a focus on expanding its market in Vietnam, Lipton will continue to develop its black tea products while addressing consumer needs and wellness trends in tea segments such as functional tea, herbal tea and green tea. Thanks to Lipton’s partnership with DKSH, product accessibility provided by DKSH’s extensive market coverage will be further expanded across traditional, modern, foodservice and online channels. Consumers will then be able to easily purchase Lipton products across Vietnam.

Lipton has always focused on enhancing the product experience of the business for over 150 years with a total product portfolio of more than 34 brands such as Lipton, PG Tips, T2, Pukka, and Lyons... present in more than 100 countries worldwide, with market share always leading in 58 markets.

"This partnership is an important step in Lipton's growth strategy. DKSH is here to help Lipton leverage the growth potential of its tea brands in the Vietnamese market," said Jennifer Antczak, President of Lipton Teas and Infusions in Australasia.

"For DKSH, Lipton Teas and Infusions is a visionary partner with whom we always look forward to collaborating and accompanying to achieve great success. This partnership is a testament to the success achieved when like-minded organizations work together," said Terry Seremetis, CEO of DKSH Consumer Goods.

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