Businesses constantly improve product quality

Many products of provincial enterprises are constantly improving in quality, increasing their competitiveness in the market.

Currently, many enterprises, especially small and medium enterprises, are constantly improving the quality of their products, gradually building their brands, and increasing their competitiveness in the market.

Improve product quality

As one of the establishments supported by local industrial promotion capital from the first years of implementation, Ba Khanh Vermicelli Production Facility ( Vinh Long City) has effectively applied the support packages.

Accordingly, the facility was selected for consulting and supporting investment in equipment to improve production capacity, product quality and increase competitiveness in the market. Thereby, the facility has gradually affirmed its name in the market, especially the trust of customers in a clean product, traditional flavor but with modern production factors, applying high science and technology.

Ms. Luu Kim Phung - the owner of the facility said that the facility's products are now available in most major supermarkets and have reached the Central provinces. The facility is constantly improving product quality, exploring consumer tastes, thereby bringing to the market high-quality, highly competitive products.

Meanwhile, Mr. Van Huu Tai - owner of Mekong Spirulina Production Facility (Long Ho) has utilized support resources to improve product quality. In addition to research to improve product quality, packaging design and investment in the appearance of the product are also very important. Thereby meeting the needs of consumer tastes.

“Product quality must go hand in hand with beautiful appearance to increase competitiveness, especially now that consumers have many choices in the same product segment,” Mr. Tai shared.

According to Ms. Nguyen Thi Anh Day - owner of Tan Day Honey Business (Vinh Long City), in the production and business process, we always try to produce the best products. At the same time, we study and research consumer tastes to promptly change designs and packaging accordingly. With fierce competition from many different businesses and manufacturers, products must constantly change and invest in improving quality.

Currently, some products of small and medium enterprises and business households not only supply the domestic market but also gradually penetrate foreign markets. According to Mr. Nguyen Phu Vinh - owner of BAVIN Foods Business Household (Long Ho) specializing in clean snails and kitchen snails, his products have their own snail farming methods, using natural foods such as vegetables, tubers, etc. Especially, they do not use mixed foods, ensuring that the snails are clean.

In addition, during the process of bringing the snail products to the market, they always ensure their origin, hygiene, good size, beautiful shell, etc. "Currently, in addition to supplying the domestic market, the kitchen snail products have also sought directions for the foreign market. Each month, about 400kg of kitchen snail products are exported to the market" - Mr. Vinh added.

Step by step branding

According to Ms. Le Truc My - Director of My Ty Mai LLC, Chairwoman of Vinh Long City Business Association, currently, most enterprises are small and medium-sized, however, enterprises and production facilities are also gradually improving the quality of products, participating in trade promotion programs, expanding consumption markets, thereby gradually building their own brands, competitive enough in the market.

In particular, branding is of interest to businesses, products are constantly researched and developed, designs are always sought to be changed, etc. to gradually affirm their products.

According to Mr. Nguyen Tuong Nam - Chairman of Vinh Long Province Business Association, enterprises are very interested in product quality, constantly improving quality, design and service. Currently, Vinh Long also has a number of enterprises that have built reputable brands known to many consumers, with wide distribution channels in the country and some international markets.

However, according to Mr. Nam, although many enterprises in the province have won many national and international awards, there are almost no strong, typical national brands. Vinh Long needs to gradually complete and build a set of criteria for strong brands of the province and encourage enterprises to invest and participate. Thereby contributing to improving the quality of products of enterprises in the province, having prestigious brands, capable of competing highly in both domestic and foreign markets.

Article and photos: KHANH DUY

Source: https://baovinhlong.vn/kinh-te/202408/doanh-nghiep-khong-ngung-nang-cao-chat-luong-san-pham-3185680/