The Chairman of the Provincial People's Committee delivered a closing speech at the Workshop on Developing products for the souvenir and tourist gift market with unique professionalism and local identity of the Ancient Capital region.

After a period of urgent, serious and effective work, the Workshop "Developing products for the souvenir and tourist gift market with professionalism, uniqueness and local identity of the Ancient Capital" received more than 20 enthusiastic, responsible and frank comments with many good ideas and initiatives, valuable both scientifically and practically.

In his closing speech at the workshop, comrade Pham Quang Ngoc, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People's Committee, acknowledged and highly appreciated the comments of managers, experts, scientists, and businesses inside and outside the province.

He affirmed: The presentations have deepened the issues and contents raised such as: the current situation of the market for souvenirs and tourist gifts in Ninh Binh, and proposed solutions for Ninh Binh to develop this market in the coming time. Through the shared opinions, it has suggested directions, programs and plans for Ninh Binh in the coming time. At the same time, it deepens the historical and cultural values of the land and people of Ninh Binh, continuing to preserve and effectively promote the values of the World Cultural and Natural Heritage Trang An.

Discussing the orientations and strategies of Ninh Binh in economic development, the Chairman of the Provincial People's Committee emphasized: In recent years, Ninh Binh has always determined the goal of developing tourism into a spearhead economic sector, gradually building Ninh Binh into a tourism center of the region and the country. This orientation has contributed to shifting the province's economic structure in a reasonable direction, 90% of the economic structure is industry, trade and services. Thus, services and tourism occupy an important position, creating a driving force to promote economic development, giving Ninh Binh a peaceful living environment, people have jobs, and a prosperous life. The average income per capita of Ninh Binh people in 2022 ranked 12th out of 63 provinces and cities; is one of 16 provinces in the country that balances its own budget and regulates to the Central Government.

In particular, after the COVID-19 pandemic, services and tourism have strongly recovered, the province's tourism continues to grow by double digits, 15.15% in 2022 and 13.23% in 2023. The above results have affirmed the correct orientation and strategy of Ninh Binh in promoting the role of the service and tourism industry.

The major goal in the coming time of Ninh Binh province is: Promoting all potential advantages, resources, and motivations to develop Ninh Binh province rapidly and sustainably, by 2030 it will be a fairly developed province and basically meet the criteria of a centrally-run city in the nature of a Millennium Heritage urban area, a creative city; a center of tourism, cultural industry, heritage economy associated with unique services and brands of national and international stature.

Ninh Binh also identified that one of the important tasks and solutions is to develop quality, professional, unique gift and souvenir products with the unique identity of the Ancient Capital region to affirm and spread the national cultural values, increase services and spending of visitors in Ninh Binh. The Chairman of the Provincial People's Committee hopes that with solutions to develop Ninh Binh tourism gift products and the participation of departments, branches, sectors, gift production and trading units, designers, and close coordination between craft villages, tourist destinations and travel businesses, unique, novel and sophisticated gift products will be created, suitable for the characteristics of the destination and bearing the mark of the Ancient Capital region.

The Chairman of the Provincial People's Committee directed: Based on the results of the Workshop, relevant levels, sectors and units should advise on developing a plan to develop the market for tourism gift and souvenir products; research and propose organizing competitions to create gift and souvenir product designs; research and supplement a number of support policies for organizations, individuals and artisans in researching and producing gift and souvenir products with cultural, historical and traditional handicraft values and imprints to encourage tourism development.

Nguyen Thom - Minh Hai - Anh Tuan

⇒ Workshop on developing products for the gift and souvenir market that are professional, unique, and have local identity of the ancient capital

⇒ Workshop session 1: Assessment of the current market situation of souvenirs and tourist gifts of Ninh Binh

⇒ Second session of the workshop: "Solutions for research, design of production models, development of Ninh Binh tourism gift products and promotion mechanisms and policies"

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