Drake (left) and Taylor Swift and the nuisance called AI deepfake - Photo: Getty
Two days before Taylor Swift released her new album The Tortured Poets Department , many accounts suddenly released news that the album was leaked, along with music clips said to be Taylor's voice.
Despite the doubts, many fans still believe this is true, happily sharing that they were given the "privilege" to listen to their idol's album in advance.
Taylor Swift and the "calamity" called deepfake
As for Drake, a diss rap song called Push Ups was released with the rapper's signature voice.
The Tortured Poets Department 'genuine' by Taylor Swift
The rap quickly gained attention on social media as its content targeted Kendrick Lamar and Metro Boomin, among others.
But in fact, the songs that are being spread are just hoaxes created by AI to attract interactions. Faced with the storm, Taylor and Drake's fan community had to warn and beg people to stop listening to and spreading them.
Drake was once angry because his new song was faked and spread - Photo: Insider
However, this is not the first time Taylor Swift and Drake have been victims of deepfake. Previously, in January 2024, images with pornographic poses cropped based on Taylor Swift's face went viral on social networks.
Drake was also impersonated last year, with the rapper warning on Instagram that "This will be the last AI song."
According to Time magazine, the debate over "AI music" has recently become more intense than ever as voice imitation techniques continue to improve and become more accessible to everyone.
Even die-hard fans of artists have to admit that sometimes they can't tell the difference between their idol's real voice and an AI-generated work.
Not only Taylor or Drake, many other stars such as Beyoncé, Billie Eilish... have also been victims of deepfake technology at least once.
And they're expected to continue to face off until lawmakers figure out how best to protect genuine artists from artificial impersonators.
It's hard to stop counterfeiters.
In the face of AI impersonators, Frank Ocean and Beyoncé have pioneered strong privacy policies for their output.
Even during the process of completing the albums Blonde and Endless , Frank Ocean always brought a hard drive to store instead of online files to avoid leaks.
Frank Ocean goes against the times, choosing hard drive storage to ensure safety - Photo: Getty
Faced with a dire situation, three major music publishers, Universal Music, Concord Music Group and ABKCO, sued AI Anthropic, alleging that the company had infringed on copyrights of song lyrics.
Additionally, more than 200 musicians, including Billie Eilish, Stevie Wonder and Nicki Minaj... recently signed a letter criticizing the "use of AI to steal the voices and images of professional artists" to pressure technology companies to pledge not to develop artificial intelligence (AI) tools to replace human creativity.
From left: Nicki Minaj, Stevie Wonder, Billie Eilish and more than 200 artists signed a petition against criticism of AI deepfakes
Time magazine believes that it will probably take a long time for this bill or other similar bills on AI to be passed, because enforcement will be extremely complicated and difficult at a time when technology is developing so strongly.
So it's possible that in the coming months, or even years, deepfake songs will continue to cause trouble and frustration for the music industry.
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