Three regions tourism with brilliant fireworks and jubilant festivals

Since the beginning of May, Vietnam tourism has entered a vibrant peak period with impressive growth rates.

Da Nang International Fireworks Festival DIFF 2025 - Photo: SG

Summer is vibrant and vibrant

According to the National Administration of Tourism , in May 2025 alone, the country welcomed more than 15.5 million visitors, of which more than 1.5 million were international visitors (up 10.5% over the same period), and about 14 million domestic visitors, with 9 million overnight stays at accommodation establishments.

Beach destinations, islands and tourist hubs are seeing an increase in visitors – not just because of the usual peak season, but because a vibrant summer is inspiring visitors to travel, thanks to the explosion of fireworks, festival experiences and world-class shows.

The boom in tourism right from the beginning of summer 2025 is not just a short-term positive signal. It is the result of a well-organized, complete experience ecosystem.

Fireworks are no longer a "privilege" of New Year's Eve, but have become the new language of summer.

And behind each fireworks display, festival, or brilliant show, is a destination development strategy based on cultural values, initiated and created by large corporations, in whichSun Group is considered the pioneer and trend-setter.

The show "After Glow" is inspired by the mysterious beauty of Ba Na at night - Photo: SG

In Da Nang, the international fireworks festival (DIFF 2025) becomes the highlight of summer.

The average hotel room occupancy rate in the city during this time reached 80%, while high-end hotels such as Mercure Danang French Village Ba Na Hills, Premier Village Da Nang, InterContinental Danang Sun Peninsula Resort, Novotel Danang Premier Han River, and Radisson RED Danang reached 85% - 95%.

According to statistics from the Agoda platform, Da Nang leads the country in the number of searches for room bookings during the DIFF period from May 31 to July 31.

However, fireworks are just the starting point. Da Nang has planned a whole "summer festival ecosystem" with a new art show on top of Ba Na, the 2025 Da Nang Asian Film Festival, the 2025 Da Nang Enjoy Festival, the Vietnam - UK Football Exchange, the Dubai - Bangkok - Da Nang flight route program... taking place simultaneously.

High-altitude fireworks display at the Green Island Symphony show. - Photo: SG.

In Cat Ba, the first days of June have seen a marked increase in the flow of visitors. The piers, hotels, and coastal resorts are all crowded - especially on weekends.

The obvious change is that the space here no longer revolves around only tours to explore the bay but has expanded to a series of night experiences: the show "Green Island Symphony" - a sports and art performance, fireworks at sea that set two world records, followed by the experience of the Vui-fest night market, water music and a new cluster of coastal restaurants.

Although still far from the target of welcoming 4 million visitors this year, the positive movements since the beginning of summer show that Cat Ba has succeeded in "renewing" itself. The festival space creates a new rhythm for the island, making tourists want to come back to explore and spend more.

Mr. Thanh Hai, a resident of Hai Phong, shared: "My family has been to Cat Ba many times but has never seen the center of the island as brilliant as this. Now, without having to go far, locals and tourists can still watch fireworks every night, it is worth the experience."

Sun Urban City Festival Park Square fires fireworks every weekend. - Photo: SG.

In the North, Ha Nam is also becoming a "fireworks rookie" when from now until the end of August, every Friday and Saturday night, the sky at Sun Urban City Festival Park Square is continuously lit up by fireworks.

Located just over an hour away from Hanoi, the series of fireworks displays combined with large-scale water music shows and exciting activities, the bustling Vui-fest night market, make Ha Nam emerge as an ideal weekend destination for people in the capital and surrounding areas. On weekends, the number of visitors watching fireworks at the Festival Park Square reaches tens of thousands of people each night. This is a good sign for a destination that has previously only been known for spiritual tourism.

In the South, Phu Quoc continues to maintain its position as a center for resort and entertainment tourism.

Every evening, in the Sunset Town area, the Kiss of the Sea light, fire and water art show has become an indispensable part of visitors' journey to the pearl island.

Kiss of the Sea show at Sunset Town, Phu Quoc. - Photo: SG.

The destinations are all "lit up"

Fireworks are not just a visual product, but also a way to stimulate night tourism. The fact that visitors come early, stay long, and spend a lot is the result of destinations no longer expecting "visitors to come", but proactively creating reasons for visitors to go - and stay.

Fireworks experiences are taken as the focal point from which to build extended experiences: from night markets, culinary spaces, shows, to transportation and connecting infrastructure.

The tourism structure is gradually reshaping towards the overall experience space, extending the length of stay and expanding the consumption range. Travel inspiration is also led by an ever-interesting catalyst, which is the fireworks and the fascinating transformation of cultural experiences.

D.TH.

Source: https://tuoitre.vn/du-lich-ba-mien-ruc-ro-phao-hoa-tung-bung-le-hoi-20250613171352783.htm