Mr. Dien's organic rice product.
The unique aspect of this model is that farmers don't have to worry about market access. From the beginning of the season, the company invests in high-quality rice seeds, supports land preparation costs, labor, and provides a complete, systematic technical process, ensuring a closed production system without the use of chemicals. Upon harvest, the rice is purchased at a stable price. As a result, farmers can produce with peace of mind, no longer facing the "bumper harvest, falling prices" situation of the past.
Ong Dien Rice booth at the Science , Technology - Culture, Tourism Week and the 2026 Delicious Rice Competition of the Mekong Delta.
Mr. Ta Van Lam, Technical Director of Misun Group Joint Stock Company, emphasized: "The cultivation process of this model does not affect the health of farmers because no pesticides are used. With Ong Dien Rice, we want to spread the trend of healthy, clean, and environmentally friendly living to all people. We have been doing this for seven seasons. Currently, the guaranteed purchase price is 11,000 VND/kg. Farmers are enthusiastically participating in the Ong Dien Rice project."
Mr. Ta Van Lam (second from the right), Technical Director of Misun Group Joint Stock Company, representing Ong Dien Rice, receives the Second Prize at the 1st Mekong Delta Delicious Rice Competition in 2026.
By not using chemical fertilizers or pesticides, but instead employing biological preparations, the model has helped improve soil quality, maintain a safe agricultural environment, and the rice produced from this model not only serves the domestic market but is also exported to the US, Japan, and other countries.
"Winning second prize in the first Mekong Delta Delicious Rice Competition in 2026 is a huge motivation for the Ong Dien Rice brand. We entered the competition not with a competitive mindset, but simply with the desire to introduce delicious, clean, and safe rice that is healthy and grown using a process that minimizes the use of pesticides. We hope that the Ong Dien Rice brand will spread the message of 'precious grains' grown in Ca Mau so that more people will know about and trust it," Mr. Ta Van Lam said enthusiastically.
From clean, safe rice fields to high-quality rice grains, the Ong Dien Rice brand and its organic microbial rice production model are opening up a new direction for farmers. This is considered a suitable solution in the current context, contributing to the sustainable development of agriculture right in Ca Mau province.
Tien Luan - Lam Khanh
Source: https://baocamau.vn/gao-ong-dien-loi-di-moi-tu-mo-hinh-lua-huu-co-vi-sinh-a128282.html

These rice fields bear the brand name of Mr. Dien.
Farmers participating in the organic rice production process - Ong Dien Rice - visit the fields.





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