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New solution to protect consumers from counterfeit goods

Việt NamViệt Nam02/10/2023

Authentication of genuine product origin through traceability stamps is an indispensable part of production and business activities. According to experts, this is a new trend to protect consumers from counterfeit products that lead to "lost money and suffering" and ensure equal competitive advantage for businesses.

The Department of E-commerce and Digital Economy ( Ministry of Industry and Trade ) said: The traceability stamp is an electronic stamp containing a QR code (authentication code) that businesses stick on the products they produce and supply. This can also be considered a reliable basis for looking up the origin and necessary information of the product.

Regulations on traceability stamps are necessary and play an important role in product management. Each traceability stamp has a unique authentication code. Thanks to that, consumers can clearly understand the necessary information about the product before choosing to buy.

In particular, the surface of the stamp stores encrypted information. When using software or an application to scan the QR code, all information about the product such as: origin, date of manufacture, expiry date as well as notes when using the product or information related to the product will be fully displayed.

Thanh Ha fabric products ( Hai Duong ) are given barcodes and geographical indication stamps for customers to identify. Photo: Quang Quyet/VNA

According to the Department of E-commerce and Digital Economy , to check the origin of a product, consumers only need to perform two simple steps. Specifically, prepare an application (app) to scan the QR code, you can use the Wincheck app or some new phone models that have the function of scanning the code in the camera application of the device; Then, point the camera at the QRcode image and click on the displayed link. Here, the screen will display the exact information of the product.

Traceability stamps bring many benefits to consumers, businesses and society. For example, for consumers, understanding the origin of products will help protect health and financial rights, help find good products from reputable businesses, buy goods at the right price, and eliminate the worry of buying and using non-genuine products.

Furthermore, consumers can access other information such as warranty period, promotional programs, just by scanning the new technology QRcode access stamp. This builds trust between consumers and manufacturers.

For businesses, QRcode traceability stamps help prove to customers that products have clear origins, comply with quality and safety standards... Thereby, businesses will gain the trust of customers, which is a factor that every business desires.

In addition, the QRCode traceability stamp on the product helps the business system operate the company without errors, by controlling and managing the supply chain, transporting and distributing products from origin to end customers. This helps improve efficiency and ensure quality in the supply chain and create trust for customers.

For government agencies, this helps track the origin and production process, helping to detect and prevent illegal exploitation and control the country's import of goods.

Businesses using QRcode traceability stamps help boost the country's economic development. At the same time, it creates added value and attracts investment by ensuring product quality and enhancing the trust of international business partners.

In order to support businesses in deploying digital technology solutions, and at the same time encourage people and businesses to use solutions to develop products in e-commerce transactions, the Center for Information Technology and Digital Technology (Department of E-commerce and Digital Economy) has operated a genuine goods authentication system through QRCode in e-commerce at https://truyxuat.gov.vn/.

Representatives of the Center for Information Technology and Digital Technology hope that this solution will contribute to the effective management and control of the commodity market through the increased application of information technology in production and business.

According to VNA/Tin Tuc Newspaper


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