Google is about to launch a feature that helps distinguish images created by AI

Images of Pope Francis in a Balenciaga life jacket and Donald Trump being arrested created by AI went viral in March, sparking concerns about the risks of AI to humans. Google announced it would launch a new tool that will allow users to see whether a photo was created by AI, based on hidden information embedded in the image.

When users are trying to figure out whether a piece of information or image is trustworthy, it's important to understand the full context behind it, explains Google's director of search, Cory Dunton.

Google introduced a slew of new products and technologies at its annual I/O developer conference.

According to TechCrunch , the search giant will add basic information about images in the “About this image” feature and will label AI-generated images. To use the new feature, users must click on the three dots on an image in Google Images search results, a screenshot on Google Lens, or swipe up in the app.

Mr Dunton said the company will ensure that every AI-generated image has a label in the original file to give users context if they encounter it outside of Google’s platform. He added that several image publishers including Shutterstock and Midjourney will roll out similar labels in the coming months.

According to a 2022 Poynter study, Google said that 62% of users believe they encounter misinformation on a daily or weekly basis. So the company hopes the “About this image” feature will address that issue. The feature is expected to launch later this year in the US market.

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