An article in the British magazine Time Out titled “The cities tourists are ditching and where they're heading instead” recently said that world tourism is clearly changing.
By analyzing year-over-year changes in searches for flights, hotels, and itineraries, travel insurance company InsureandGo identified the cities that travelers are turning away from and those that are most popular with travelers, according to the article.
In the top 15 most popular cities for tourists, Hanoi (Vietnam) ranked 11th. Hanoi not only stands out for its ancient beauty but also captivates tourists with its cultural depth and cuisine imbued with national identity.
Over a thousand years of history, Hanoi has preserved buildings, neighborhoods, and lifestyles that clearly reflect the depth of Vietnamese culture. Destinations such as the Imperial Citadel of Thang Long, the Temple of Literature, or Hanoi's Old Quarter are not only testaments to a golden age, but also attract millions of visitors each year.
15 most popular cities for tourists in 2025
Tokyo, Japan; Rio de Janeiro, Brazil; Beijing, China; Lucerne, Switzerland; Kuwait, Kuwait; Seville, Spain; Chicago, USA; Belize, Belize; Chiang Mai, Thailand; Tbilisi, Georgia; Hanoi, Vietnam; Nassau, Bahamas; Jakarta, Indonesia; Santiago, Chile; Buenos Aires, Argentina.
Along with cultural heritage, Hanoi cuisine has long been a distinctive highlight, contributing to the unique appeal of the capital. Famous dishes such as beef noodle soup, vermicelli with grilled pork, La Vong fish cake, Thanh Tri rice rolls... not only captivate domestic tourists but also conquer the most demanding diners in the world.
Along with Hanoi, Asia continues to impress with 5 locations, including Tokyo, Japan (ranked 1st); Beijing, China (ranked 3rd); Chiang Mai, Thailand (ranked 9th); and Jakarta, Indonesia (ranked 13th).
In addition, the list of 15 most popular cities for tourists also includes: Rio de Janeiro, Brazil (ranked 2nd); Lucerne, Switzerland (ranked 4th); Kuwait, Kuwait (ranked 5th); Seville, Spain (ranked 6th); Chicago, USA (ranked 7th); Belize, Belize (ranked 8th); Tbilisi, Georgia (ranked 10th); Nassau, Bahamas (ranked 12th); Santiago, Chile (ranked 14th); Buenos Aires, Argentina (ranked 15th).
In contrast, of the 15 cities where tourists are “turning away”, Havana, Cuba, has seen the biggest decline, with year-over-year searches down 28%. International travelers are looking for new experiences in another space: Bali, Indonesia.
According to research, this Southeast Asian destination has seen an increase of about 16% in interest and was recently named not only the most beautiful island in the world but also one with the best culture.
In the United States, the vibrant, vibrant beaches of Miami are gradually being replaced by the attraction of the tower-filled streets of Chicago.
In Europe, many tourists are shifting their focus from Germany's capital Berlin to Innsbruck, Austria. In the West Indies, Nassau, Bahamas, is attracting international visitors while Jamaica's capital Kingston is slowly fading.
15 Cities Tourists Are Turning Their Backs On in 2025
Havana, Cuba; Miami, United States; Kingston, Jamaica; Nadi, Fiji; Gdańsk, Poland; Las Vegas, United States; Apia, Samoa; Stockholm, Sweden; Brussels, Belgium; Berlin, Germany; London, United Kingdom; Wellington, New Zealand; Singapore, Singapore; Dubai, United Arab Emirates (UAE); Delhi, India.
Source: https://nhandan.vn/ha-noi-nam-trong-top-15-thanh-pho-duoc-khach-du-lich-ua-chuong-nhat-post882720.html
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