Hai Phong launches livestream sales program at traditional markets

The livestream sales program at traditional markets in 2025 attracted more than 200 traders and representatives of many businesses to attend.

Delegates pressed the button to launch the livestream sales program at traditional markets in 2025.

On the morning of November 15, the Department of Industry and Trade of Hai Phong coordinated with the Vietnam E-commerce Association and the People's Committee of Tue Tinh commune to organize a program to launch livestream sales at traditional markets - Hai Phong 2025 at Phu Loc market (Tue Tinh commune).

Attending the launching ceremony were leaders of the Department of Industry and Trade, Department of Science and Technology, Vietnam E-commerce Association, City Cooperative Alliance, Tue Tinh Commune People's Committee and accompanying units.

In her opening speech, Deputy Director of Hai Phong Department of Industry and Trade Vu Thi Kim Phuong emphasized that e-commerce is becoming an important driving force for socio-economic growth.

In recent years, Hai Phong's e-commerce revenue has accounted for about 16 - 18% of total retail sales of goods and consumer service revenue, with an average growth of 23 - 25% per year. In 2025, the city's e-commerce index will rank 5th in the country, demonstrating strong efforts in digital transformation.

Delegates visit the product display area.

Bringing livestream into business activities at traditional markets is an inevitable trend, helping traders connect directly with consumers, creating trust and increasing competitiveness.

Mr. Vo Van Khanh, Head of Trade, Vietnam E-commerce Association shared about the program's goals and implementation methods.

According to Mr. Khanh, livestream is not only a sales tool but also an effective communication solution, helping to improve image and increase interaction between traders and customers. VECOM will continue to accompany, support knowledge transfer, skill training and connect digital platforms for traditional markets.

Immediately after the launch ceremony, content creator Ngoc Bamboo conducted live livestream sessions introducing typical products of local traders.

The program is expected to create a new sales trend at traditional markets, support small traders in accessing technology, improve competitiveness and contribute to promoting the development of e-commerce in the city in the coming time.

DO TUAN

Source: https://baohaiphong.vn/hai-phong-phat-dong-chuong-trinh-livestream-ban-hang-tai-cho-truyen-thong-526758.html