Two Six Six and Samsung promote the "One Samsung" sales strategy

Hai Sau Sau Trading and Service Company Limited has announced to become a strategic distribution partner of Samsung Electronics Vietnam in the electronics channel.

Two Six Six cooperates with Samsung

This cooperation marks an important step in the journey to expand the distribution system and promote the “One Samsung” sales strategy, a model that unifies the product portfolio to bring a seamless shopping experience and increase value for Vietnamese consumers, helping consumers easily access genuine products, enjoy synchronized services and fully explore the value of modern technology in daily life.

According to the cooperation agreement, Hai Sau Sau will take on a key role in distributing and expanding the coverage of Samsung phone products at electronics stores, while implementing an integrated sales model in the spirit of "One Samsung", where products from many Samsung product lines are connected in the same unified consumer experience.

“One Samsung” is positioned as a unified sales strategy, helping to optimize the user experience from the first touch point to post-purchase, by connecting Samsung's product portfolio (TV, home appliances, phones, tablets, smart wearables...) in the same display and consulting space.

Thus, instead of separating each product line, “One Samsung” aims for a unified experience, where customers can discover how Samsung products complement and seamlessly connect with each other, bringing a more modern, convenient and intelligent lifestyle.

Mr. Pham Huu Phuoc, Vice President of Hai Sau Sau Company, shared: “We believe that “One Samsung” is not just a slogan, but a business philosophy based on the value of cooperation and user experience. Hai Sau Sau’s cooperation with Samsung in the electronics channel is a strategic move to help dealers and consumers access a modern sales model, where each product does not stand alone but contributes to perfecting the technology experience in every Vietnamese home.”

From a market perspective, this partnership is considered a paradigm-shifting move in the CE channel – where consumers can experience the entire Samsung product portfolio in one space. This helps dealers increase sales through cross-selling, while also reinforcing the Samsung ecosystem image in the minds of customers.

Mr. Simon Sim, Vice President and Head of Mobile Experience, Samsung Electronics Vietnam shared: “This is an important part of the “One Samsung” sales strategy, where consumers can experience and own our products in the same shopping journey. We believe that with Hai Sau Sau’s distribution capacity and market understanding, this cooperation will bring strong and sustainable growth in the future.”

KIM THANH

Source: https://www.sggp.org.vn/hai-sau-sau-cung-samsung-thuc-day-chien-luoc-ban-hang-one-samsung-post823151.html