Korea promotes and advertises to attract Vietnamese tourists

2024 marks an important milestone when for the first time, the number of two-way tourists between Vietnam and Korea exceeds 5 million - a major step forward in bilateral cooperation. Of which, the number of Vietnamese visitors to Korea reached more than 511,000 and the number of Korean visitors to Vietnam reached more than 4.6 million.

In the first 4 months of 2025, Korea welcomed 183,000 Vietnamese visitors, an increase of 12.4% over the same period in 2024. These impressive figures not only reflect a positive growth trend, but also lay a solid foundation for expanding bilateral cooperation between the two countries in the tourism sector.

Notably, the number of MICE (incentive tourism) tourists from Vietnam to Korea supported by the Korea Tourism Organization in 2024 will reach nearly 54,000, an increase of 32.2% compared to 2023, bringing Vietnam to the second position in Southeast Asia in terms of the number of MICE tourists to Korea, after the Philippines.

Not only has the number of MICE delegations increased, the scale of the delegations is also very impressive. Of the nearly 500 incentive travel delegations supported by the Korea Tourism Organization in 2024, there are more than 20 delegations from large enterprises in Vietnam, each with over 500 guests. This demonstrates the trust and high satisfaction from Vietnamese enterprises, and affirms the attractiveness of Korea as a destination for the international MICE market.

An art performance at the Korea Travel Mart 2025 event. (Photo: Korea Tourism Organization)

According to Deputy Director of the Vietnam National Administration of Tourism Ha Van Sieu, the long-standing good cooperation foundation and political trust have created strong momentum for the development of tourism, investment, trade and people-to-people exchange between the two countries, in which tourism is a bright spot of bilateral cooperation.

After the Covid-19 pandemic, South Korea has become the largest market sending tourists to Vietnam. In the first 4 months of 2025, Vietnam welcomed 1.6 million South Korean visitors, the number of two-way visitors continued to grow steadily, affirming the complete recovery of tourism activities between the two countries.

The Deputy Director of the Vietnam National Tourism Administration said that the potential for developing Vietnam-Korea tourism is still very large. Airlines are opening more routes connecting tourist cities directly, while businesses of the two countries are continuously launching new and attractive products.

The Korea Tourism Organization continuously innovates its products to meet the diverse needs of Vietnamese tourists. (Photo: Korea Tourism Organization)

Ms. Park Eun Jung, Chief Representative of the Korea Tourism Organization in Vietnam, said: To continue the growth momentum in the number of visitors, the Korea Tourism Organization has developed tourism products using Korean cultural elements such as K-POP, K-DRAMA, Korean cuisine; expanded support for charter flight products to recover the number of temporarily cut flights; developed and expanded support for high-end products and specialized tourism such as e -sports to meet the diverse needs of Vietnamese tourists.

This year, to strengthen targeted marketing activities, the Korea Tourism Organization will continue to research the Vietnamese corporate conference and incentive tourism market; in the long-term plan, it will continue to make efforts to make Korea the number one destination for Vietnam's incentive tourism.

Recently, in mid-May, the Korea Tourism Organization in Vietnam organized the event “Korea Travel Mart 2025” in Hanoi, within the framework of the Korea Travel Festa 2025. With the participation of more than 20 representatives from local tourism promotion agencies, leading Korean travel companies, and more than 100 units from Vietnam, including associations, tourism businesses, airlines, etc., the event has become a bridge opening up many strategic cooperation opportunities for the tourism industry of the two countries.

Following the success of Korea Travel Mart 2025, the Korea Tourism Organization will continue to promote diverse promotional activities. This year's highlight is the Korea Travel Festa 2025 - the largest B2C event of the year, which will take place in Ho Chi Minh City from June 21-22, 2025, expected to attract more than 30,000 visitors.

In addition, the Korea Tourism Organization will also continue to participate in the Ho Chi Minh City International Tourism Fair from September 4-6, 2025, with many attractive activities, aiming to deeply connect with the Vietnamese tourism market.

Source: https://nhandan.vn/han-quoc-day-manh-xuc-tien-quang-ba-thu-hut-khach-du-lich-viet-nam-post881054.html