ANTD.VN - With prices 10 to 20% cheaper than products in the same segment on the market, WinMart private label products are increasingly trusted and chosen by consumers.
The trend of Vietnamese people using Vietnamese products
In the context of the general economic situation, private label products produced by retailers themselves are increasingly attracting consumers' attention thanks to their competitive prices. In Vietnam, customers can easily find private label products when shopping at supermarkets of many retail chains.
WinCommerce is no exception to this trend. In addition to actively cooperating with suppliers to increase the product portfolio, WinCommerce also develops private label products to bring quality, economical products that suit the tastes and consumption needs of the people.
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| WinCommerce attracts customers with its always good price policy |
With more than 3,500 supermarkets, WinMart/WinMart+/WIN stores, WinCommerce is currently the leading domestic retailer in terms of scale of points of sale, operations and development with the goal of being a bridge to bring "Fresh and premium!" goods, especially Vietnamese goods to consumers. For many consecutive years responding to "Vietnamese people prioritize using Vietnamese goods", WinCommerce has promoted the consumption of Vietnamese goods in the system, with the rate of goods reaching over 90%. The production of private label goods by retailers also contributes to raising the level of Vietnamese goods, being competitive enough with foreign products, and especially helping consumers save on spending.
Diverse types, quality commitment
According to the company representative, WinCommerce prioritizes investing in researching customer tastes to produce and promote products that meet consumer needs. With thorough investment, this unit has recently launched typical private label products such as Ngoc Nuong Rice, WinMart Good (dried food), WinMart Cook (processed food), WinMart Home (household appliances), WinMart Care (personal care).
In particular, Ngoc Nuong rice is the ST25 rice variety that is trusted by most consumers because of its premium quality and super attractive price, and the remaining product groups are mostly essential goods, household items,... with diverse designs, eye-catching packaging, fully meeting daily needs. When shopping at the WinMart/WinMart+/WIN system, consumers can easily find the retailer's private label products because this is the product group that is prioritized for display in eye-catching locations, attracting the attention of customers.
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Promote the distribution of diverse goods at affordable prices |
With the advantage of being a manufacturer, WinCommerce is completely proactive in developing products and selling private label products. WinMart commits to strict and rigorous inspection from raw materials, production to distribution, to ensure the best quality goods when reaching customers. This is also one of the many factors that attract consumers of this unit, customers can rest assured about the quality while still saving on shopping costs.
“Good price” strategy
According to the company, WinMart private label products have the same quality as famous brands on the market, but have a significantly “better price”, from 10 to 20% thanks to savings in production costs, intermediary costs, and advertising. In particular, with the advantage of being exclusive products of the chain, not only are they cheaper than products in the same segment, but during regular discounts, this is also the product group that is discounted the most.
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Customers trust the retail chain's products because of product quality and reasonable prices. |
WinCommerce representative said that although the consumer market is facing many fluctuations, the retail chain will still make efforts to stabilize prices to practically share with customers. For example, domestic rice prices are on the rise, but at WinMart/WinMart+/WIN, " WinCommerce is still maintaining the best prices for consumers, specifically Ngoc Nuong ST25 rice products with good prices, only from 79,900 VND from now until the end of the year ", the representative shared.
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In addition to the pricing policy, WinCommerce is committed to providing premium quality Fresh products! |
WinMart supermarket is a familiar destination, where Ms. Anh Thu (Cau Giay, Hanoi ) often chooses to shop on weekends. She said: " To save money for my family, I choose the supermarket's private label products such as tissues, laundry detergent, hand sanitizer... I find that these products are not only cheaper than similar products on the market, but when applying WinMart's promotional programs, the prices are even better ". Thanks to the advantage of "good prices", WinMart's private label products attract consumers, stimulating shopping.
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| Supra Bac Ninh warehouse transports up to 454 tons of goods/day |
Through the production of private label products, WinCommerce has created its own unique characteristics compared to other retail systems, attracting customers and providing them with more shopping options. At the same time, WinMart private label products are also considered a strategy to support cost savings, stimulate shopping, and spread the trend of consuming Vietnamese goods in the community. The representative of the retail chain said that WinCommerce will increase the promotion of the chain's private label products, and actively develop and innovate these product groups.
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